KINECT FOR XBOX 360‘COMES TO YOU’ GIVING THE UK A TASTE OF CONTROLLER-FREE GAMING

www.facebook.com/kinectforxbox360

LONDON– Thursday 23 September 2010–Xbox 360 announces today the launch of a nationwide competition, giving UK consumers the chance to experience the magic of controller-free gaming in their very own back yard. The‘Kinect Comes To You’ competition will roll out at the end of September 2010, with members of the general public being invited to submit their reasons as to why Kinect for Xbox 360 should come to their local town, school, village, road or even backyard.

The competition mechanic is simple. Consumers need to submit their entries via the official Facebook site at http://www.facebook.com/KinectForXbox360 by 6th October 2010, encouraging friends, family and community members to get involved too by voting for their entry! The three most compelling and creative will be chosen by the‘Kinect Comes to You’ judging panel and will see the Kinect for Xbox 360 experience brought into the heart of their local community. The judging panel comprises of singer and model Sophie Ellis Bextor; Microsoft UK&Ireland’s Director of Xbox and Entertainment, Stephen McGill; and Nick Burton, Executive Producer of Technology&Communications at Rare Studios.

Sophie Ellis Bextor comments,“I’m really excited to be announcing‘Kinect Comes to You’, where we’re giving someone the chance to experience Kinect, before it hits the shops. Whoever wins this opportunity I’m sure, like me, will have a great time experiencing the amazing world of Kinect!” Fellow judge, Stephen McGill, also has high hopes for the competition:“This is an open invitation for people of all ages here in the UK to join the Kinect party and to be amongst the first to play the fun-filled array of new, controller-free Kinect games. I’m looking forward to reading what I anticipate will be some highly imaginative entries.” While Nick Burton from Rare Studios, adds:“Rare has been intimately involved with the Kinect story since its inception. In addition to developing the Kinect Sports title, the studio is thrilled to be involved with the Kinect Comes to You initiative. I too hope that communities throughout the UK will be quick to enter what promises to be a once-in-a-lifetime Kinect experience.”

Xbox 360 is also pleased to announce that the UK Kinect Tour, which launched in August 2010 has added additional tour dates thanks to its exploding popularity. The additional dates (subject to change), are as follows:

DATES LOCATION

Ireland National Ploughing Champs- September 20th - 26th

Liverpool City Centre - September 25th

Manchester - September 26th

Bristol - October 16th

Cardiff - October 17th

Edinburgh - October 30th

Glasgow - October 31st

Newcastle - November 13th

Leeds - November 14th

Visitors to the Kinect Tour will also be able to have their play session filmed with a 25 second video clip created which can be accessed through www.kinect.me and shared with friends and family and across social networks. To find out more visit www.facebook.com/kinectforxbox360.

Launching on 10th November 2010, Kinect for Xbox 360 is a revolutionary new experience which brings games and entertainment to life in extraordinary new ways, doing away with the need for a controller and letting people play with their arms, legs, feet, hands and head.

-ENDS-

For consumer media enquiries, please contact:

Baz Singh / 020 3047 4047 / baz_singh@jcpr.com

Rebecca Rippin / 020 3047 4018 / Rebecca_rippin@jcpr.com

About Kinect

Kinect for Xbox 360 brings games and entertainment to life in extraordinary new ways— no controller required. Simple to use and fun to play, Kinect for Xbox 360 allows owners to jump into Kinect-enabled games for any type of play, and the Kinect Hub puts your favorite movies, TV programs, music, live sports and friends all in one place. The Kinect sensor recognizes you, responds to your gestures, listens to your voice and works with every Xbox 360 (175 MB of memory required). More information about Kinect for Xbox 360 can be found at http://www.xbox.com/kinect.

About Xbox 360

Xbox 360 is a premier home entertainment and video game system. This November, with the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play— no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music (coming this fall), standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment center of the living room, Xbox 360 blends unbeatable content with the leading social network of 25 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq“MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Centre at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx


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