Kinect Sports Wins Best Family Game at the 2011 BAFTA Games Awards

Peter Molyneux from Lionhead Studios also honored as the second Academy Fellow

LONDON– 17 March 2011– On the heels of being named the Fastest Selling Consumer Electronics Device by the Guinness World Records, the Kinect for Xbox 360 game, Kinect Sports, was named Best Family Game at the GAME British Academy Video Games Awards yesterday evening. Overall, Kinect titles were up for six awards, including Family Game, Technical Innovation, and the GAME Award of 2010 which is the only public-voted category.  In addition, legendary game developer, Peter Molyneux of Lionhead Studios and“Fable” fame, was awarded the prestigious British Academy of Film and Television Arts’ Fellowship.

“We’d like to congratulate our extraordinary developers and partners on their BAFTA award nominations, particularly Rare for their win for Kinect Sports. They’ve delivered truly revolutionary, and fantastically immersive and fun experiences, that can’t be matched on any other platform,” said Neil Thompson, Microsoft’s General Manager, Retail Sales&Marketing Division, UK&Ireland.

“As the recent Guinness World Records distinction has shown, millions of families and gamers have gotten off the couch and moving, dancing and getting fit with Kinect. We promise that there are even more controller-free games and entertainment for all ages and interests still to come.”

The full list of BAFTA wins and nominations include:

Kinect Sports: Winner for Best Family Game

Kinect Adventures: Family

Kinectimals: Family, Technical Innovation

Dance Central: Family, GAME Award of 2010

Halo: Reach: Action, Multiplayer, Technical Innovation, GAME Award of 2010

Fable III: Original Music

Alan Wake III: Story, Original Music, Use of Audio

LIMBO: Artistic Development, Best Game, Gameplay, Use of Audio, GAME Award of 2010

Kinect for Xbox 360, the revolutionary controller-free way to experience games and entertainment, has sold more than 10 million sensors worldwide to date, with eight million units in just the first 60 days of launch.

-ENDS-

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About Xbox 360

Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play— no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with the leading social network of 25 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.

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