LOS ANGELES, CA, NOVEMBER 5, 2008– Today, King ( www.king.com), the world's leading online social gaming company, announced that Owais Farooqui has joined in the newly-created position of Vice President of US Marketing and will be based in the Los Angeles office. Owais has over ten years experience in marketing, most recently at Knowledge Adventure, the leader in adventure-based 3D virtual worlds for kids where Owais created customer acquisition and retention campaigns for their online educational games. Prior to Knowledge Adventure, Owais directed marketing campaigns at Discovery Education.
“King has managed to attract over 12 million unique visitors a day without a dedicated US marketing team,” said Robert Norton, Managing Director, North America.“The appointment of Owais is proof of our intent to significantly increase our marketing efforts and to attract new members to King’s thriving community.”
“I’m excited to join King’s team, especially at this time when casual games have crossed the threshold from pure gamers to the general consumer. With my consumer experience, I will help King increase its reach and reinforce its position as the undisputed market leader in social gaming,” added Owais.
Founded in 2004, King is the world's leading social gaming company, with its premier gaming destinations King.com ( www.king.com) and MyGame.com ( www.mygame.com) accounting for more than 80 games and over 196 million games played per month. King's MyGame.com is the first social games site to bring together user-generated content, casual games and revenue-sharing.
King is the exclusive provider of cash games for Yahoo! and has led industry firsts through partnerships with: NBC, Endemol, Reveille and other leading media companies. The company is known for extending the brand of popular TV properties such as The Biggest Loser, Deal or No Deal and 1vs100.
King is incorporated in the state of Delaware and the company has offices in Los Angeles, London, Hamburg (Germany) and Stockholm (Sweden). King.com does not offer money tournaments in the states of Alaska, Iowa, Arizona, Louisiana, Arkansas, Maryland, Connecticut, Missouri, Montana, South Carolina, Delaware, South Dakota, Florida, Tennessee, Illinois or Vermont.