KING.COM EXTENDS SKILL GAMES TO iPHONE and FACEBOOK

LOS ANGELES, CA and LONDON, UK: July 13, 2009–King.com ( www.king.com), the world’s largest online skill games company, today announced the release of its first-ever games for the iPhone and Facebook. Kalorie King and Mars Lives are the first in a series of games for Facebook users and Amazon Survival is the first iPhone game. These launch games mark the first in a series of new games and business models designed exclusively for social networks and the iPhone.

“With more than 350 million games played globally each month, King.com is proud to drive skill games as one of the fastest-growing games sectors. Now, we are excited to bring our games to the fastest-growing consumer audiences - iPhone owners and Facebook users,” said Riccardo Zacconi, CEO, King.com.“King.com’s global skill games platform continues to reach more consumers and engage them with more games than any other skill games company in the world.”

According to mobile analytics company Mobclix, of the 50,000 programs available through Apple’s App Store, games are the largest category, at about 20 percent of all offerings.

King.com already provides more than 150 different skill and social games to over 17.5 million unique users per month. By making its games available through these new distribution channels, King.com will significantly extend its reach and market lead, as well as bring high quality games to these new platforms.

About the new games:

    <*>Amazon Survival is a puzzle game where you save the Amazon forest. In attack mode, you must match as many blocks as you can before the time expires. In survival mode, you must match as many blocks as you can before spending all your energy. Amazon Survival is available at Apple’s iTunes store. <*>Kalorie King helps you and your friends get in shape. The object is to burn as many calories as you can in the time allotted by catching falling vegetables, fruits and vitamins to increase your score. You can challenge friends to a“weight loss” tournament, and find out who can burn the most calories the quickest. Winner can show off their score and write comments to their Facebook newsfeed. Kalorie King is available on Facebook at: http://apps.facebook.com/kalorie-king. <*>Mars Lives is King.com's premier MMOG game about the first human settlers on Mars and the challenges and adventures they face. From flying mushroom to robot sports leagues, this episodic game contains all the fun, excitement and tension faced when inhabiting a brave new world. Mars Lives is available for free on Facebook at: http://apps.facebook.com/mars-lives/game3.
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About King.com

Launched in 2004, King.com offers more than 150 different skill and social games, with its premier gaming destinations King.com ( www.King.com) and MyGame.com ( www.mygame.com). The site is available in nine languages and promoted in 10 countries.

King.com is the exclusive provider of skill games for leading portals and websites such as Yahoo!, MSN, AOL, Real Networks, Orange, NBC, freenet.de, RTL, Sat 1, Endemol, MTV3, Libero, Web.de and other leading media companies. The company is known for extending the brand of popular TV properties such as“Who Wants To Be A Millionaire” and“The Biggest Loser.”

King.com has offices in London, Hamburg, Stockholm, Rome and Los Angeles.


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