King.com Gets Fit With The Biggest Loser

LOS ANGELES: December 4, 2007– King.com ( www.king.com), the world’s largest skill games site, today announced a skill game version of NBC’s hit television show,“The Biggest Loser.” Currently in its fourth season on NBC, the show challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. This is King.com’s fourth online skill game based on a hit television show.

“The‘Biggest Loser’ game extends the television experience for viewers who like to interact,” said Toby Rowland, co-Founder and co-CEO of King.com.“For any show fan, the‘Biggest Loser’ game provides a platform to have fun and test their skills at making the right dietary choices and staying in shape.”

King is the exclusive provider of skill games for brands such as American Idol, Deal or No Deal, and 1 vs. 100 and also is the exclusive provider of skill games for Yahoo’s entertainment properties. In addition to games and entertainment, King.com provides a social forum where players are able to interact and form friendships with people from all over the world.

“The success of the Biggest Loser Club, books, and workout DVDs has shown us how the viewers of the show like to interact beyond merely watching the show," said executive producer, Mark Koops. "Our show appeals to a wide range of individuals and challenges them to eat better and workout. This partnership with King.com provides another innovative, exciting, and interactive opportunity.”

Players can register for the Biggest Loser at King.com. The aim of the game is to get in shape! Players must stay off the pizza, hamburgers and candy, and eat carrots, lettuce and apples instead. Players are given special items to help them in the battle of the bulge, but, as in everyday life, there are also many temptations that are hindrances to their goal weight. Players who lose enough weight are rewarded with a new body and a terrific score!

About King

Launched in 2004, King.com is the world’s largest skill games site with 80 million games played in the month of January 2007. King offers more than 60 games, and is available in 9 languages and seven currencies. King is the exclusive provider of skill games for TV brands such as American Idol, Deal or No Deal, The Biggest Loser, and 1 vs. 100. King is incorporated in the state of Delaware and the company has offices in Los Angeles, London (UK), Hamburg (Germany), Rome (Italy) and Stockholm (Sweden). King.com is a founder member of ISGA (North American Interactive Skill Games Association). ISGA can be found at http://www.onskill.org.

About The Biggest Loser

The first reality series where everybody "loses," "The Biggest Loser" offers severely overweight participants the opportunity to undergo a radical physical makeover without any kind of surgery. The unscripted and life-altering one-hour reality series gathers contestants from across the country to face real-life temptations, while being provided with approved weight-loss skills and resources in an effort to help them transform their bodies, health -- and ultimately -- their lives. The series has become a worldwide hit airing in over 35 territories and 15 countries. It has also produced a New York Times best-selling book and a burgeoning online lifestyle club www.biggestloserclub.com. "The Biggest Loser" is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions. Ben Silverman (NBC's "The Office," "Ugly Betty"), Dave Broome ("Tsunami Aid: A Concert of Hope," "Radio Music Awards"), JD Roth ("Unanimous," "Beauty and the Geek"), Todd A. Nelson ("Unanimous," "Beauty and the Geek") and Mark Koops ("Blow Out," "The Restaurant") serve as executive producers.

About Reveille

Founded in March 2002 by Ben Silverman (now Co-Chairman of NBC Entertainment and Universal Media Studios), Reveille is a leading independent production and distribution company focused on exploiting worldwide intellectual property rights through scripted and alternative television formats. Reveille produces innovative entertainment programming across all television genres such as the award-winning shows“The Office” (NBC), which has received three Emmy Awards, two Television Critics Association Awards, a Screen Actors Guild Award and a Peabody Award;“Ugly Betty” (ABC), winner of three Emmy Awards, two Golden Globe Awards, a Screen Actors Guild Award as well as a Peabody Award, an NAACP Image Award and a GLAAD Media Award; and“The Tudors” (Showtime), winner of two Emmy Awards. Reveille also produces“The Biggest Loser” (NBC);“Identity” (NBC);“House of Boateng” (Sundance Channel);“30 Days” (FX);“Blow Out” (Bravo);“Bound For Glory” (ESPN);“Nashville Star” (USA);“Date My Mom” (MTV); and“The Restaurant” (NBC). Reveille is the world leader in creating integrated marketing opportunities for leading advertisers while developing alternative financing paradigms. In addition, Reveille distributes its growing library of programming, along with a broad array of programming acquired from independent producers and U.S. networks, to more than 150 countries worldwide through Reveille International. The company also creates, acquires and develops a broad slate of diverse films through its feature film division, Reveille Motion Pictures. Reveille’s offices are located in Los Angeles.

Media Enquiries

Kathy Johnson

Consort Partners

king@consortpartners.com

Tel: +1 415 823 9566


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