KING.COM LAUNCHES MASS MARKET MOBILE SKILL GAMES

LOS ANGELES, CA and LONDON, UK: July 16, 2009–King.com ( www.king.com), the world’s leading online skill games company, today announced the release of 20 games– including Midas Miner, GoGo21, Jungle Bubble or Word Battle– for the most popular feature phones. Following the release of its first-ever games for the iPhone, these new releases make King.com’s award-winning skill games available to the vast majority of mobile consumers. Over 80% of all handsets sold daily are simple feature phones manufactured by Nokia, Samsung, LG, Sony Ericsson, Motorola, and many more -- King.com’s games are now available to these hundreds of millions of consumers.

All games are free to play, but King.com will deposit $5 for free in every new account, which can be used to participate in cash tournaments. King.com’s new games are available through a custom app that can be downloaded at www.king.com/mobile. The app currently contains all 20 games with new games being added every month.

“King.com’s games are now available to hundreds of millions of consumers to play wherever they are. Through the device that never leaves you, King.com now puts skill games directly into the hands of even more consumers worldwide,” said Riccardo Zacconi, CEO, King.com.

“Mobile has triggered an explosion in the growth of casual games. As one of the world’s leading games publishers, King.com is fuelling this growth by making its popular games available to a large and fast-growing consumer market,” commented Jessica Tams, founder and Managing Director of the Casual Games Association, the global industry organization for all gaming executives, publishers and developers.

About King.com

Launched in 2004, King.com offers more than 150 different skill and social games, with its premier gaming destinations King.com ( www.King.com) and MyGame.com ( www.mygame.com). The site is available in nine languages and promoted in 10 countries.

King.com is the exclusive provider of skill games for leading portals and websites such as Yahoo!, MSN, AOL, Real Networks, Orange, NBC, freenet.de, RTL, Sat 1, Endemol, MTV3, Libero, Web.de and other leading media companies. The company is known for extending the brand of popular TV properties such as“Who Wants To Be A Millionaire” and“The Biggest Loser.”

King.com has offices in London, Hamburg, Stockholm, Rome and Los Angeles.


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