KOEI FORGES NEW PARTNERSHIP WITH AWARD WINNING PUBLISHER.

For Immediate Release:

Hertfordshire, UK- April 27th, 2009 - Koei Ltd proudly announced its new partnership with NIS America, Inc ( NIS) , a subsidiary of Japanese company Nippon Ichi Software, Inc in a deal to exclusively distribute the publisher’s games in the UK.

KOEI Ltd will initially begin UK distribution for NIS’s titles in the early summer, with three games across the range of Sony consoles - Ar Tonelico 2: Melody of the Metafalica for PlayStation 2 (RRP£19.99), Prinny: Can I Really Be The Hero? for Sony PSP (RRP£29.99), and Cross Edge for PlayStation 3 (RRP£39.99).

• Ar Tonelico 2: Melody of the Metafalica is the sequel to the only‘RPG Sim’ where players can‘dive’ into the psyche of their teammates to help solve their psychological problems and issues - while saving the world through the power of song.

RELEASED May 29th 2009.

• Prinny: Can I Really Be The Hero? sees those beloved, exploding penguins from the popular Disgaea series headline their own over-the-top action adventure. The only twist is, you’ll only be given 1000 lives to complete the game where every hit loses you a life!

RELEASED June 26th 2009.

• Cross Edge is the ultimate hardcore cross-battle. Your favourite fighters from the stables of Capcom, Bandai Namco, NIS America, Idea Factory, and Gust come together for one gargantuan, doe-eyed slapdown.

RELEASED July 10th 2009.

‘This is an amazing opportunity for both KOEI and NIS. With KOEI expanding its business in Europe and the UK, and NIS seeking to bring its hugely popular titles to a wider UK audience, this distribution deal is the perfect springboard to future success for both companies’, said Will Curley, Vice President Sales&Marketing KOEI Ltd.

‘The signing of the distribution deal marks an exciting time for NIS. As we look to bring our games to a new fan base in the UK, we couldn’t hope for a better partner than KOEI. Both NIS and KOEI publish games which have attracted loyal followers and are considered leaders in their field, so this is a very natural partnership for us’, said Jack Niida of NIS America.

About NIS America, Inc.

NIS America is a subsidiary of Nippon Ichi Software, Inc., a Japanese company famous for its unique line of strategy RPGs including titles such as Disgaea, Phantom Brave, and Makai Kingdom. In 2003, NIS America was established in Southern California to publish exciting and innovative game titles for North America. NIS America’s team members devote themselves to the fans. Our respect for our fans is at the heart of everything we do. As a growing strategy RPG publisher in the U.S., we are committed to continuous improvement and dedication.

About Koei Ltd.

KOEI Ltd. is a subsidiary of Japanese company KOEI Co., Ltd. and has had offices in Hertfordshire, UK since 2003. KOEI maintains operations in Japan, the US, UK, Canada, China, Korea, Taiwan, Singapore, and Lithuania. KOEI employs over 900 people worldwide with sales exceeding $290 million. The company constantly seeks to achieve a fine balance between entertainment, technology, art and education and provides games that will mesmerize gamers globally. The Warriors series of games have generated a combined 18 million units in global sales.

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For more information:

Ben Lawrence

PR Manager

Koei Ltd.

Phone: 0044 (0)1462 476130

ben@koei.co.uk


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