EL SEGUNDO, Calif. - Nov. 30, 2009 - Konami Digital Entertainment, Inc., and Jones Soda Co., a leader in the premium soda category and known for its unique branding and innovative marketing, today announced a nationwide consumer initiative in support of the famed Karaoke Revolution video game franchise. Driven by fun and friends, this aggressive multi-tiered marketing campaign will encompass retail, viral and grassroots efforts and a massive sweepstakes.
Karaoke Revolution television spots, airing in the top five markets will kick the promotion off, followed by unique radio promotions that will run in the top 10 markets. Jones Soda Co. will also feature Karaoke Revolution branded stickers on Jones GABA drink cans in 800 retail locations nationwide. Karaoke Revolution branded shelf danglers will be created to draw additional awareness at retail stores. On the grassroots level, Karaoke Revolution and Jones GABA street teams are already mobilizing to hit the night life at bars in New York, LosAngeles, Seattle, Boston, and Chicago. In addition, street teams will be at 39 college campuses where they will be demoing Karaoke Revolution and distributing Jones GABA drink samples.
"This partnership is the culmination of two companies sharing a vision of entertainment and high energy social interactions, all in the name of FUN!" said Clara Baum, Sr. Director of Strategic Marketing and Partnerships of Konami, "Jones Soda Co's dedication to creativity in the beverage arena combined with Konami's commitment to providing engaging gaming experiences has created an innovative program that consumers are going to find very exciting this holiday season!!"
"We are excited to be partnering with Konami and the Karaoke Revolution brand," said Josh Groff, Jones Soda Brand Manager. "Jones GABA is the perfect concentration enhancing beverage for dedicated gamers singing their way to top scores!
To encourage this spirit of fun and competition, Konami Digital Entertainment Inc. and Jones Soda Co. havelaunched a sweepstakes to give one lucky winner the ultimate Karaoke Package to take home, which includes a 42" plasma television, a year supply of Jones GABA soda, one copy of Karaoke Revolution and a Wii console. Additionally, the 1st and 2nd runner-up will win a copy of Karaoke Revolution.
Entry to the sweepstakes is simple and free. Just log on to www.jonesgaba.com/kr and register to enter the sweepstakes. Once the contest is completed, one grand prize winner will be chosen at random to take home the ultimate home entertainment karaoke center!
The sweepstakes is currently underway and continues through December 25. No purchase is necessary to enter. For more information on the sweepstakes, including registration, please visit www.jonesgaba.com/kr
About Karaoke Revolution
The most successful Karaoke video game franchise in history, Karaoke Revolution is coming to Wii™, Xbox 360® video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system on November 24. This year, the groundbreaking karaoke game brings 50 all-new hit songs from master recordings including the most robust offering of Jackson 5 music ever. In addition to music choices, Karaoke Revolution brings customization to the forefront with 16 original customizable venues and enhanced customizable characters, including facial and body morphing. Karaoke Revolution will be available in retail stores nationwide on November 24, 2009. For more information on Karaoke Revolution, please log on to www.konami.com/kr
Jones GABA is the new refreshing, one and only functional beverage with GABA (Gamma-Aminobutyric Acid), an amino acid naturally produced by the brain and proven to increase alpha brain waves, which enhance mental focus, balance and clarity and allow you to perform at your mental peak. Jones GABA, with 150mg per 12oz. serving, is the only beverage in the US with all-natural GABA and comes in four refreshing flavors: Fuji Apple, Lemon Honey, Nectarine and Grapefruit. Find out more at www.jonesgaba.com.
Konami is a leading developer, publisher and manufacturer of electronic entertainment properties. Konami's titles include the popular franchises Metal Gear Solid, Silent Hill, DanceDanceRevolution and Castlevania, among other top sellers. The latest information about Konami can be found on the Web at www.konami.com. KONAMI CORPORATION is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment GmbH in Frankfurt, Germany. KONAMI CORPORATION is traded in the United States on the New York Stock Exchange under the tickersymbol KNM. Details of the products published by Konami can be found at www.konami.com.
About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.® markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda™, Jones 24C™, Jones GABA®, Jones Organics™, Jones Naturals® and Whoopass Energy Drink® brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers. For more information visit www.jonessoda.com, www.myjones.com, and www.jonesGABA.com.
KONAMI is a registered trademark of KONAMI CORPORATION. Wii and Nintendo DS are trademarks of Nintendo.© 2006 Nintendo. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. "PlayStation", "PLAYSTATION" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.
Konami Digital Entertainment
Marisa Gross / Marion Wallace