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Today - Kylie Minogue is releasing her very own Social Gaming App called‘Access All Areas’ in collaboration with the social gaming firm 3ME and EMI Music. ‘AAA’ is a trailblazing collection of games that will test fans’ knowledge on all things Kylie as well as agility, memory and skill. Virtual prizes and unique downloads will ensure fans delight in competitive battles to reach pole position on the leader board and win specially devised tournaments.
Kylie said: “I have been wanting to create an APP for a long time but was waiting for something special and fun for my fans. When I was approached to collaborate on‘AAA’ I knew this was the right platform and I’ve been having a lot of fun trying the games out”.
Richard Skaife joint CEO at 3ME;
“Access All Areas social games gives artists the opportunity to engage with fans in ways that they have not been able to achieve before. We are delighted to launch AAA with Kylie Minogue and we believe Kylie is the first artist in the world to have a unique social game built around them"
Dan Duncombe VP Digital Marketing at EMI Music
“We think Kylie is the perfect artist to launch this unique social gaming format as she has a very engaged, varied and loyal fan base. There is a wide variety of games to challenge the biggest Kylie fans on their knowledge and fun games to share with friends. The viral opportunities within this game make it appealing for fans to encourage friends to participate and compare their scores.
Kylie has always been at the forefront of digital marketing and this app is perfect for new and old fans alike”.
Kylie’s Access All Areas social game will contain unique content and is due to be launched as a set of mobile APPs in summer 2011. Available on iPhone and Android.
Social games have exploded in the last 18 months with over 500 million active users and 85 million of them playing daily ( www.infosolutionsgroup.com 2010 research for PopCap). Social gaming is regarded by many as more of an entertainment format than an actual gaming platform.
Kylie is currently entertaining hundreds of thousands of fans across the world with her most spectacular tour to date,‘Aphrodite– Les Folies’. Hailed by critics as“ a new benchmark for arena shows” (Daily Star 21-2-11); this incredible show was created by Kylie and William Baker, her long-time creative collaborator. The bespoke stage for‘Les Folies’ is the most technically advanced, complex and precision stage ever created for an arena. It features over a million moving parts, including 30 high impact water jets, rain curtains and fountains! The entire production is valued at over $25 million, and Kylie is joined on stage by a huge cast of dancers and aerial performers along with her live band. Kylie is about to commence the Australian leg of the tour and will then travel to South East Asia and South Africa.
WARNING - NOTE TO PHOTO EDITORS
Photo below (sent on request) must be credited to© Darenote Ltd. Photographer William Baker
3ME is a joint venture company between Yuza Mobile and Newstate Entertainment Group, who's mission is to engage fans with mobile social games - its launch format is Access All Areas - based in London its collective partners include, UNFPA (The United Nations), Aston Martin , EMI, Universal Music, Warner Music. Together the companies have a unique and deep understanding of entertainment and technology.
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