Lab Rats Studio Signs Publishing Deal with Chillingo for Upcoming Title

DURHAM, NC, May 10 th, 2011 - Lab Rats Studio ( www.labratsstudio.com), an up and coming independent game studio, today announced a publishing deal with Chillingo , leading Independent Games Publisher and division of Electronic Arts Inc. (NASDAQ: ERTS) to bring its flagship title M.U.S.E. to the Apple App Store.

M.U.S.E. is a real-time 3D, 3 rd person shooter set in multiple unique settings, from a grungy urban setting, to a desolate oil rig.  M.U.S.E. contains psychological twists that appeal to both hard core and casual gamers alike.  M.U.S.E. is an episodic game with a comic book style story, with the first episode scheduled for release just in time for summer on mobile platforms.

You will play as Sid Tripp in a modern day setting where he struggles with forces both internal and external and fights to set things right for himself.  As an agent of M.U.S.E., you will use all of your resources to try to endure the alternate realities of The Brain as he uses all of his minions and abominable bosses to try and interrupt your journey.  If you succeed then you have a single shot of redemption for all the agony The Brain has caused you. 

“M.U.S.E brings console quality gameplay and graphics to mobile platforms,” explains Chris Byatte, Co-General Manager of Chillingo.“We are very excited to partner with new studios such as Lab Rats Studio who can bring fresh and unique titles to mobile platforms.”

“We are excited about signing our first publishing deal,” said Rion Holland, CEO and Co-founder,“The association with Chillingo will help M.U.S.E. stand out in the mobile space. Their success in publishing hit games is a tremendous boost for our company.”

M.U.S.E. will be arriving soon on the Apple App Store, followed afterwards by the Android Market. Learn more about the exciting and daring app by following on Twitter at Chillingo.

About Chillingo

Chillingo is a subsidiary of Electronic Arts and publishes innovative games and software for various platforms. Other hit iPhone®, iPod touch® and iPad™ titles include; Cut the Rope™, Angry Birds™, Helsing’s Fire, Predators™, Ice Age: Dawn of the Dinosaurs™, Minigore, iDracula, and Modern Conflict. For more information about Chillingo please visit http://www.chillingo.com. http://www.facebook.com/chillingo and http://www.twitter.com/chillingo

About Lab Rats Studio

Lab Rats Studio is an independent game development studio with a focus on creating cutting edge games available via digital download.  The company is headquartered in the American Underground in Durham, North Carolina, the entrepreneurial hub of North Carolina.  The company was founded in 2010 by Alan Rueda, Shadie El-Haddad, Rion Holland, and Adrian Schmettau who were all Wake Technical Community College game design students.  Lab Rats Studio is a portfolio company of Joystick Labs, a video game accelerator, and the first of the Joystick companies to sign a publishing deal.  To learn more, visit www.LabRatsStudio.com, http://www.facebook.com/labratsstudio, and http://www.twitter.com/labratsstudio.

About Electronic Arts

Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Company’s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.

In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass Effect™. More information about EA is available at http://info.ea.com< http://info.ea.com> .

The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. John Madden, NFL and FIFA are the property of their respective

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MEDIA CONTACT:

Rion Holland

Rion@labratsstudio.com

Cell:  919-427-3788

Lab Rats Studio, Inc.

334 Blackwell Street

Suite B001

Durham, NC 27710

www.LabRatsStudio.com

Carmen Pearson

Global Head of PR&Communications

Email: Carmen@chillingo.com

Cell: 415-746-0803

  


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