Launch of Himmersion's eShop

For immediate publication

All of Himmersion's collections are finally two clicks away: the Shop opened its doors on June 23.

Long awaited, this vital one-stop grants access to all collector editions of the gamers' label. Find the Line Up and Tomb Raider Anniversary collections and reserve the new FastTrack tee-shirt, around the TrackMania universe. Exclusively for the launch, discover the indispensable summer item: a Lara Croft beach towel, produced in ultra-limited quantities (250 units).

With Himmersion Shop, gamers around the world satisfy their fashion cravings and stake out their Video Game Culture at the same address.

The page to highlight in your favorites: www.himmersion.com

www.himmersion.com

Himmersion® is a registered brand of Swiss company Inno-Wear© Ltd.

About Inno-Wear©:

Since its inception, Swiss company Inno-Wear© has established itself as the reference in derived products issued of videogame licenses. With over 50 licenses to its catalogue, Inno-Wear© is the market leader, in four panels of activity: Kiddi-Play® is a quality label of traditional licensing with children's apparel and accessories (3-12 y.o.). With Himmersion®, the gamers' fashion brand, 15-35 year-olds show off their Videogame Culture. Best Price is an innovative range in Europe with 100% official t-shirts at the forefront of videogame current affairs, available exclusively at videogame corners. The Goodies service offers game publishers the creation and production of made-to-measure prime products.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.