FOR IMMEDIATE RELEASE
February 12, 2009– Laura Fryer has been appointed General Manager, Seattle Studios, Warner Bros. Interactive Entertainment, overseeing the company’s internal development studios based in Seattle, it was announced today by Samantha Ryan, Senior Vice President, Development and Production, Warner Bros. Interactive Entertainment.
Reporting to Ryan, Fryer is responsible for leading the Seattle based development studios Monolith Productions, creators of the highly-anticipated FEAR 2: Project Origin which launched this month, and Snowblind Studios. In her new role, Fryer will help set strategic direction for the Seattle studios’ game franchises as they innovate and advance the business as a part of the company’s overall gaming objectives.
“Laura’s extensive career demonstrates her great understanding of the process and her ability to innovatively grow our development studios,” Ryan said.“Utilizing her expertise to direct our Seattle studios in several key areas, we are looking forward to developing quality games under her leadership in the most efficient ways.”
Prior to Warner Bros. Interactive Entertainment, Fryer held the position of Executive Producer for Microsoft Games Studios, and was responsible for shipping great games for the Xbox and Windows platforms. The most recent title under her supervision was“Gears of War 2.”
An industry veteran, Fryer was one of the first members of Microsoft Game Studios in 1995, shipping several key titles as a producer. Prior to her return to Microsoft Game Studios in 2004, Laura was the Director of the Xbox Advanced Technology Group, and a founding member of the Xbox project.
About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.