“Chinese New Year Edition” of Hit Game Fishing Joy Debuts in App Store and Android Marketplace

San Francisco, CA, January 23, 2012 – One of the most popular mobile games around the world, Fishing Joy from Beijing-based Punchbox, today received a special update to celebrate the upcoming Chinese New Year.  Punchbox also today announced that the game, which has top the charts around the world, has now passed the 30 million download mark.

Fishing Joy HD is an engrossingly playable and incredibly addictive game. The goal is to catch the most magnificent fish in the sea and get rewards from doing so. The game features a stunning magnitude and mesmerizing array of fish, giving the gamer a real visual treat. The attention to detail, length of play, visual experience and sound quality all add to the game’s replay appeal. The player is virtually transported into the amazing depths of the ocean floor and equipped with his trusty netting, tries to snag as many colorful fish as possible, while collecting the rewards that the prized catches can offer.

Consumers can download the game at:

iPhone: http://itunes.apple.com/us/app/fishing-joy/id432488169?mt=8

Android: https://market.android.com/details?id=org.cocos2dx.FishGame&hl=en

The new “Chinese New Year” edition of Fishing Joy, available for free, updates many elements of the game, including the game play interface, music and graphics, to reflect traditional Chinese culture.  The game has also been updated to include new weapons to increase the excitement of catching fish.

“As a Beijing-based company, we are proud to bring our Chinese heritage to this special version of Fishing Joy,” said Lei Zhang, General Manager, Punchbox USA.  “With over 30 million downloads around the world, Fishing Joy is one of the most popular mobile games available, and we know that this new ‘Chinese New Year’ edition, will appeal to gamers no matter where they live.”

Key features of Fishing Joy include:

                - 11 different colorful fish to catch

                - 7 levels of net upgrades

                - Powerful weapons including a laser fishing gun

                - Aquarium mode with vivid scenes

                - Stunning graphics

                - GameCenter Support

                - The ability to post screenshots from the game directly to Facebook or Twitter

                          

About PunchBox

With offices in Beijing, Tokyo and Silicon Valley, PunchBox develops innovative casual mobile games. PunchBox's mission is to bring the most addictive experience to casual mobile gamers worldwide.  


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.