“EVERYONE NEEDS TO TRY KANE&LYNCH 2” PUBLIC DEMO FOR PLAYSTATION 3 SYSTEM, WINDOWS PC AND XBOX 360

COPENHAGEN (July 23, 2010)— IO Interactive, a part of Square Enix ® Europe, is pleased to confirm that the Kane&Lynch 2: Dog Days TM demo is now live on the PlayStation ® 3 computer entertainment system in North America and throughout Europe and other PAL territories. The Xbox 360 ® video game and entertainment system from Microsoft and Windows PC demos will be released next week on July 26, 2010.

“The response to the exclusive demo has been overwhelming,” said Niels Jørgensen, general manager of IO Interactive.“Everyone needs to try Kane&Lynch 2 as it’s clear that the unique visual style, gritty story and refreshing multiplayer modes are delivering a sense of tension and excitement not found in other games.”

Experience 48 hours of hell with two of gaming’s most notorious criminals in Kane&Lynch 2: Dog Days. Kane and Lynch face the consequences when a simple job gone wrong sets off a desperate and frantic struggle to escape the entire Shanghai underworld. Ground-breaking art direction, relentless action gameplay and innovative multiplayer redefine the action shooter experience and positions Kane&Lynch 2: Dog Days as the standout shooter of 2010.

Kane&Lynch 2: Dog Days will release on August 17, 2010 in North America, August 20 throughout Europe and other PAL territories and August 26 in Japan.

About IO Interactive

IO Interactive is the creative force behind some of the most talked-about multiplatform videogames to emerge in the last decade. Starting with the praised and ground-breaking Hitman ® series, IO Interactive has since developed the cult classic“Freedom Fighters” and the controversial“Kane&Lynch: Dead Men”. Most recently, IO Interactive released yet another innovative brand,“Mini Ninjas” ® . IO Interactive has proven that dedication to original IP and unique brands are the hallmark of the company, and breaking new ground is critical to sustain the originality within our diverse team of developers. IO Interactive is a wholly owned subsidiary of Square Enix Europe.

You can read more about IO Interactive and our games on www.ioi.dk

About Square Enix Ltd.

Square Enix Ltd., a part of the Square Enix Europe business unit, is a London-based wholly-owned subsidiary of Square Enix Holdings Co., Ltd., a holding company leading the Square Enix Group. Square Enix Ltd. publishes and distributes entertainment content under the Square Enix Group’s internationally renowned brands such as Square Enix, Eidos and Taito in Europe and other PAL territories. Square Enix Ltd. also has a global network of leading development studios such as IO Interactive TM , Crystal Dynamics ® and Eidos Montréal. The Square Enix Group boasts a valuable portfolio of intellectual property including: FINAL FANTASY ® , which has sold over 97 million units worldwide, DRAGON QUEST ® which has sold over 54 million units worldwide and TOMB RAIDER ® which has sold over 35 million units worldwide, together with other well established products and services.

More information on Square Enix Ltd. can be found on the Internet at http://www.square-enix.com

DRAGON QUEST, FINAL FANTASY, SQUARE ENIX and the SQUARE ENIX logo are registered trademarks of Square Enix Holdings Co., Ltd. in the United Kingdom and/or other countries. EIDOS, TOMB RAIDER, IO INTERACTIVE, CRYSTAL DYNAMICS, KANE&LYNCH: DEAD MEN, MINI NINJAS, FREEDOM FIGHTERS, HITMAN and KANE&LYNCH 2: DOG DAYS are trademarks of Square Enix Ltd.

Other names of companies and products mentioned are trademarks or registered trademarks of the companies concerned. All Rights Reserved.

Square Enix Limited is a company registered in England&Wales under the number 1804186 whose registered office is Wimbledon Bridge House, 1 Hartfield Road, Wimbledon, London, SW19 3RU

Contact:

John Kopp

Sandbox Strategies

john@sandboxstrat.com

415.673.3455


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