“GET FIT WITH MEL B” Hits the shelves today!

London, 26 th November 2010 -Get Fit With Mel B”, the only fitness game that takes the player inside the screen to train side-by-side with Mel B.“ Get Fit With Mel B” offers a comprehensive workout and nutritional program, is available in stores today for Kinect™ for Xbox 360®, controller-free games and entertainment, PlayStation® Eye and PlayStation® Move for PlayStation®3, and Wii™.

Thanks to the camera-based controls and the user friendly approach, you see yourself on-screen in the game alongside Mel B, receiving her real-time feedback. The former Spice Girl, now the face of Fitness First and International Fitness Week, as well as host of many TV productions such as the reality show on air now:“ Mel B. It’s A Scary World” will be your very own personal trainer in the game, keeping you motivated to achieve your goals.

The game is not only innovative but it also delivers results. “Get Fit With Mel B” has received rave reviews in the US - where the PS3™ edition of the game is already available - being critically acclaimed as“ the best Fitness games to hit the market” by several specialist media including“Just Push Start”,“The Gamers Hub” and“Die Hard Game Fan” and boasting an average score of 85 per cent.

The innovative fitness title published by leading publisher Black Bean Games uses an exercise programme created by the experts at Fitness First, the world’s largest gym chain, to devise the perfect home workout. With a choice of more than 200 tailored exercises, 6 types of aerobics disciplines (dance fit, cardio, advanced cardio, step, pump and tone and combat) and a nutritional program with 6 different meal plans and 140 recipes, the videogame finally offers people a professional workout and a healthy customized eating plan in the comfort of their own homes.

“Get Fit With Mel B” has been developed by UK-based Lightning Fish using an exclusive motion tracking technology created in collaboration with Oxford University that offers a sensational full body detection system representing a real breakthrough in the fitness genre.

In order to deliver a customized fitness experience and make your goals easier and more effective to achieve wherever you are,“ Get Fit With Mel B” allows you to track your achievements online through the product website ( http://www.getfitwithmelb.com) where you can create your own profile, track your fitness program and download the Mel B official cookbook.

PlayStation®3 users can also access their goals, achievements and trophies reached within the game through the website, as well as being able to share workout results and accomplishments with their friends via Facebook directly from the game.

A“must have” for every wellness and fitness enthusiast this game makes an ideal Christmas gift,“ Get Fit With Mel B” is available in stores today for Kinect for Xbox 360, PlayStation®Eye and PlayStation®Move for PlayStation®3, and Wii™.

Find out more about the game on the official product website http://www.getfitwithmelb.com and discover the brand new Facebook page

“Get Fit With Mel B”.

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About Black Bean Games

Founded in 2004, Black Bean Games is the videogame publishing arm of the Leader Group ( www.leadergroup.eu). Leveraging 25 years of market expertise and knowledge, Black Bean Games relies on a global publishing strategy of original IP and strong licenses to create unique videogame experiences for all video game console systems and PCs. The philosophy adopted by Black Bean Games focuses its releases in two genres: Racing and Family&Lifestyle. The 2010 line-up has International appeal thanks to powerful IP based on such prestigious licenses as Nat Geo Quiz: Wild Life!, Get Fit with Mel B,  SBK ®X and the exclusive WRC World Rally Championship. For further information about Black Bean Games and its products please visit www.blackbeangames.com.

About Fitness First

Fitness First is the largest privately owned health club group in the world with over 540 Fitness First clubs worldwide reaching over 1.4 million members in 19 countries. www.fitnessfirst.com  

About Lightning Fish

Lightning Fish are a video games developer specialising in family titles based on motion tracking technology for PlayStation®3, Microsoft Xbox 360 and Wii. They are leading experts on PlayStation Move and Xbox Kinect.

They have developed three titles over the last two years including NewU Fitness First Personal Trainer (My Fitness Coach 2 in North America) and NewU Fitness First Mind Body. Their latest title is“Get Fit With Mel B”, a launch title for PlayStation®Move in North America and will be released on Xbox Kinect, PlayStation®3 and Wii in Europe in November 2010.

They now have 40 staff and have just opened a new studio in Pune, India, as they expand into other genres.

For more info please visit www.lightningfishgames.com

Published by Leader Spa. Black Bean is a trademark of Leader Spa. Developed by Lightning Fish Games Ltd.

All rights reserved.

Fitness First and the Fitness First logo are a trademark of Fitness First Limited.

“PlayStation” and“PS3” are trademarks or registered trademarks of Sony Computer Entertainment Inc.

Trademarks are property of their respective owners. Wii is a trademark of Nintendo.

Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies. Note:  if your press release or other materials include other Microsoft trademarks, please include them in the trademark footnote above.  They should be listed alphabetically.

Media Contacts:

Caroline Miller

Kirsty Endfield

Indigo Pearl

020 8964 4545

Phil Robinson

Head of Public Relations, UK

Tradewest Games Ltd

probinson@tradewest.co.uk

0207 456 0455 


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