“IN THE GAME” DECLARED WINNER OF THE TIGER WOODS PGA TOUR 10 VIRAL VIDEO CHALLENGE

September 23, 2009– Paul Lowey, a 30 year-old aspiring filmmaker and huge Tiger Woods PGA TOUR fan from Vancouver, Canada was named the winner of the Tiger Woods PGA TOUR 10 Viral Video Challenge and takes home a $50,000 check for his“In The Game” viral video. The viral video drew its inspiration from the famous EA SPORTS marketing tagline“It’s in the game!” and can be viewed by visiting http://tigerwoodspgatour.easports.com/contest.action."> http://tigerwoodspgatour.easports.com/contest.action.

Using a green screen, Lowey filmed the video at a local park and collaborated with a friend to pull off a seamless interaction between the gamer and the virtual Tiger Woods. Lowey is a big fan of gaming and golf and is always looking for more time to indulge in his two favorite hobbies.

“I am extremely proud to have been selected as the winner of the Tiger Woods PGA TOUR 10 Viral Video Challenge,” said Lowey.“I want to send a big thank you to everyone at EA SPORTS, Tiger Woods, the judges, my friends who helped me make the video, and everyone who watched and voted. Words cannot adequately express how overjoyed I am with the response“In The Game” has received.”

With the $50,000 winnings, Lowey will be furthering his passion for movies by upgrading his filmmaking tools, picking up a new camera, and taking his wife and daughter on a family vacation.

To see additional information regarding Tiger Woods PGA TOUR 10, visit www.tigerwoods10.com.

Developed in Orlando, Fla., by EA Tiburon, Tiger Woods PGA TOUR 10 shipped on June 8 and is available on the Xbox 360, PlayStation 2, PLAYSTATION3, PSP (PlayStation®Portable) and Wii.

Contact:

Katherine Coulthart

Sr. Publicist

Ph: 407-386-4812

kcoulthart@ea.com

Rob Semsey

Sr. PR Manager

Ph: 407-386-5337

rsemsey@ea.com


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