“tokidoki” lifestyle brand and fashions, now available to 4M users and fans around the world through Ameba Pico Virt

CyberAgent NEWSWIRE --February 10, 2012--

San Francisco, California, -February 10, 2012 -CyberAgent America Inc., a fully owned subsidiary of Tokyo based CyberAgent, Inc. and creator, innovator and distributor of social experiences that engage millions of people across the world, today announced the launch of limited edition Pico World “tokidoki” lifestyle brand virtual goods in partnership with tokidoki, LLC. With this partnership, Pico World will be selling and distributing virtual limited edition tokidoki lifestyle goods with designs inspired by tokidoki's original designer, Simone Legno, within Pico World - a virtual world service with millions of users worldwide.

Designed in collaboration with tokidoki, LLC., Pico World will be bringing new collaborative virtual goods to allow users to express themselves online with tokidoki fashions. Such items include:

Cactus Rocker Outfit

Stellina Unicorno

And many others

“Social game and virtual worlds are booming worldwide, and we feel Pico World is on the forefront of bringing Japanese culture to other countries.

"We want to continue to allow users to express themselves as freely as possible in our virtual world,” said Toshimichi Namba, CEO of CyberAgent America, Inc.

“Working with tokidoki and their iconic characters will allow us to bring this Japanese-inspired style and, more importantly, tokidoki’s brand to fans worldwide.”

Come express yourself with the free-to-play virtual world service, Pico World, on Facebook. The latest Japanese styles and fashions are readily available at: http://apps.facebook.com/amebapico/.

---Press Kit (Screenshots)

Screenshots of CyberAgent services can be found from the URL below.


---About “tokidoki”

Tokidoki, which translates as "sometimes" in Japanese, is the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. This innovative company is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with the likes of mega brands such as, Hello Kitty, Karl Lagerfeld, Sephora, LeSportsac, Barbie, Onitsuka Tiger, Marvel and others.  tokidoki is sold in its own retail stores located in Milan, Los Angeles and Santa Monica, CA. For more information, please visit www.tokidoki.it.

---About CyberAgent America, Inc.

Established in February of 2008, CyberAgent America is a leading worldwide developer, publisher and distributor of apps for smartphone and social media.

We have published FreeAppKing, which has 2M users since its launch on April 18 2011, and Ameba Pico, which has 4M users, leveraged by CyberAgent’s synergies and properties between the companies within the CyberAgent group. CyberAgent America is a wholly owned subsidiary of CyberAgent, Inc.

---About CyberAgent, Inc.

CyberAgent, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment for PCs, handheld and wireless devices. Founded in 1998, the company has provided many kinds of businesses in Japan including being the largest social game provider, running the #1 blog based communication  service (Ameba), the #1 internet, and the #1 corporate venture capital.

CyberAgent maintains operations in the U.S., China, Vietnam, Japan with corporate headquarters located in Tokyo, Japan.

For additional information on the company and its offerings, please visitwww.cyberagent.info or contact pub@cyberagent.co.jp  

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.