DEERFIELD BEACH, Fla. - August 5, 2009 - Tower.com ( http://www.tower.com), the online entertainment property for Tower Records, a leading provider of music, video games, home video enterta inment and books, has entered into an exclusive advertising agreement with Intergi ( http://www.intergi.com), a leading video game and entertainment advertising representation company. Under the terms of the agreement, Intergi will represent and supply advertising opportunities for the Tower.com website.
Attracting millions of consumers each year, Tower.com offers an extensive collection of online music, video games, gaming accessories, home entertainment video and book catalogs at competitive prices. The company’s online community allows visitors to customize their experience by browsing catalogs based on their search needs, writing reviews, sharing with friends and participating in Tower.com’s KNOW MEDIA e-mail subscription programs.
“The Tower name is synonymous with world class, global entertainment and in building our network of entertainment and video gaming properties, we are excited to add Tower.com to our family of websites as we grow our entertainment category,” said Jayson Dubin, president of Intergi.“As the Tower brand expands to include video games and accessories,” adds Sabrina Miller, Marketing Manager for Tower.com,“Our partnership with Intergi will play a significant role in providing our customers with a dynamic and accessible shopping environment.”
Recently ranked by comScore as a top digital outlet for reaching video game and entertainment enthusiasts online, Intergi has shown stellar growth patterns in the last year, adding key, exclusive advertising representation agreements with the industry’s most popular online gaming and entertainment properties. Intergi’s proprietary collection of web properties and digital publisher groups attract a critical mass of active young men– 18-34 - in addi tion to the 40% of female consumers who regularly play video games and the large segment of teens and youth actively engaged in the online gaming space– who serve as viable end users of brands and products that target video game enthusiasts.
Intergi is a leading online gaming and entertainment advertising representation firm offering advertisers unparalleled access to millions of online gaming enthusiasts powering the $25 billion gaming industry. Representing today’s largest collection of best in class online properties - including bellwether brands such as World of Warcraft and Sony Online Entertainment - Intergi helps advertisers and brand builders connect with the coveted male (18-34) and female (25-54) consumer engaged in online gaming - one of today’s only consistently growing retail leisure categories. Intergi creates customized, site specific and channel-wide opportunities designed to help each advertiser deploy tailored, integrated advertising campaigns, including banner ads, takeovers and in-game opportunities, across entertainment and specialized gaming categories including massively multiplayer online (MMO) and first person shooter (FPS) genres. The company’s global reach allows advertisers and publishers to connect from different parts of the world to access a more robust and viable gaming enthusiast. Based in Deerfield Beach, Florida, Intergi was launched in May 2007 by a team of seasoned video and online gaming industry veterans. For more information, visit http://www.intergi.com.
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