February 06, 2012 – As Valentine’s Day nears, men across the country will seek out ways to delight and surprise their ladies. However, the men may end up being the ones surprised this month, with February 29 th looming -- the one day every four years when women propose to their men, according to Leap Year tradition!
To celebrate the lunar-induced shift in matrimonial power, PopCapGames, creator of the world’s #1 puzzle videogame franchise -- the sparkling and brilliantly engaging Bejeweled ® -- are further incentivising women to take destiny into their own hands and pop the question – with a one-of-a-kind diamond and sapphire Bejeweled-inspired ring worth £5,000 to be awarded to the most romantic woman in the UK and Ireland by the end of the month.
PopCap commissioned British jewellery designer Ben Day, who has fashioned collections for some of Hollywood’s elite, to create a bespoke ring inspired by Bejeweled. The result is a stunningly beautiful sapphire and diamond ring, featuring 40 blue diamonds surrounding a spectacular blue sapphire set in 18ct white gold, which even Kate Middleton would envy.
How to Enter To Win
PopCap wants to hear womens’ stories on how they’ve gone the extra mile to secure the heart of their Mr Right. They especially want to hear about it if anyone has proposed or plans to propose on February 29 th. One lucky loved up lady will be bestowed with the one-of-a-kind sapphire and diamond ring fit for a queen (or princess!)
The competition, which is open to U.K. and Irish residents over the age of 18, runs from today until midnight on Thursday, February 23 rd and can be entered via Cosmopolitan.co.uk or Handbag.com. Entrants simply have to enter their own romantic story or plan in 50 words or less and answer a simple question on Bejeweled. The winner will be announced on the websites by 6:00pm on Friday, February 24 th. Five runners-up will receive a Bejeweled goodie bag, including a PC/Mac version of the game and lots of money-can’t-buy goodies including a hooded sweatshirt, limited edition picture frame, and more.
With a copy of a Bejeweled game sold every 4.3 seconds and more than 3 billion games of Bejeweled Blitz played on Facebook each month, BAFTA-nominated Bejeweled is the world’s #1 puzzle game and the original ‘match-3’ game that started the casual games phenomenon. The basic gameplay is simple, yet it’s the perfect blend of challenging fun. Players swap adjacent gems to match three or more sparkling jewels. The more matches you make, the higher your score. Every match is high-carat fun! Bejeweled is available for just about every device imaginable.
PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 600 people in Seattle, San Francisco, Vancouver, B.C., Dublin, Seoul, Shanghai and Tokyo. PopCap's games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled ®, has sold more than 50 million units.
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Bejeweled and PopCap are trademarks of Electronic Arts Inc.