LEGO® Universe Player Satisfaction Rates Soar Post-Launch 2010, Major New Content in the Works for Early 2011

December 20, 2010

In October 2010, LEGO® Universe introduced fans to its imaginative MMOG worlds and storyline for the first time, when the LEGO Group opened the gates to thousands of eager fans around the world. Children, families and players of all ages embarked on an important intergalactic mission to save imagination in LEGO Universe, compelled to discover more details of this LEGO wonderland plagued by chaos. Players have been exploring every corner of the Universe, using creativity as their most powerful weapon to unravel its mysteries and battle destructive forces.

With creative innovation at heart, players rushed to claim over 12,000 personal property areas in the first week post-launch, for building original LEGO creations. Two months later, the pioneering spirit is alive and well in LEGO Universe. More than 86,000 player properties have gone through the game’s moderation team in the past month alone. Players are building and programming just about everything they can dream up– forts, castles, baseball parks, space stations and much more. So LEGO Universe moderators are at it 24/7 to prescreen all player-created LEGO models and properties in-game. With virtually unlimited capabilities for expression, moderation is crucial to providing the safest possible environment possible, without snuffing player freedom to create and share.

New screenshots, released today, showcase some of the coolest UGC seen since launch on LEGO Universe personal properties. Check out what players have brought to life, using virtual LEGO bricks, wild imaginations, and unique building and behaviors tools in-game:

www.triplepointpr.com/dl/lego/2010-bestof-ugc.zip

www.triplepointpr.com/dl/lego/launch-broll-property-ugc.zip

www.triplepointpr.com/dl/lego/launch-trailer.zip

Since launch, the development team has already begun massive expansions in LEGO Universe, adding new game content, community events and more each month. Update releases will continue regularly, well beyond the New Year, to expand, evolve and enhance LEGO Universe in 2011 and for years to come. Some of the content additions post-launch in 2010 included: the first LEGO Universe“World Builder League” zones (several official fan-created content areas, unveiled in November 2010); and the limited-edition“Frostburgh” update, released this December, added a new festive world for players to explore for the holidays, complete with wintery missions, models and achievements.

“Since LEGO Universe is a massively-multiplayer online game, players are encouraged to build, battle and explore together with friends and family,” said Mark William Hansen, LEGO Universe Senior Director, the LEGO Group.“Only a few weeks after launch, LEGO Universe, boasts an impressively high NPS score - the rating that measures how likely users are to recommend the game to someone else - above 70% among the core 8-12-year-old audience, which is world class!”

2011 is set to amaze and inspire players with incredible new content, building upon current game worlds and introducing numerous new ones. There will be new opportunities for multiplayer interaction, putting collaboration and competition to work in community-based missions, and giving players new capabilities to share gameplay experiences with friends. Players will find new ways to express their personality and creativity, with new pet features, faction kits, skills, weapons, achievements and beyond.

Significant content updates will push the LEGO Universe storyline forward in 2011, unlocking new worlds and storyline details. The community must come together, building new game elements together, brick by brick. Nexus Force leaders will take players into the most important battles to-date, in an ultimate struggle to push back the Maelstrom for good. New, original LEGO IP will also collide with the LEGO Universe storyline in 2011, offering never-before-seen LEGO models within vivid new game environments in-game.

Surrounding the game’s launch, official press reviews have praised LEGO Universe for its appealing visual design, family-friendly play experience and vast opportunities for creativity. Join the fight to save imagination at www.LEGOuniverse.com!

About LEGO Universe

Published by the LEGO Group, developed by NetDevil, and distributed by Warner Bros. Interactive Entertainment, LEGO Universe is the first massively-multiplayer online game (MMOG) based on the LEGO brick-building play experience. With an MSRP of $39.99 (plus monthly subscription) and ESRB rating of E10+, LEGO Universe is a great way for families to play together, bringing their LEGO worlds to life while battling chaos with creativity in a safe online environment on PC or Mac. Players can pick up their copy now in retail stores or online, as well as at LEGO.com, LEGOLAND theme parks and LEGO Stores worldwide. To learn more about LEGO Universe, please visit www.LEGOuniverse.com.

About the LEGO Group

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932, and today the group is one of the world's leading manufacturers of play materials for children. The company is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit www.LEGO.com

LEGO, the LEGO logo and the Minifigure are trademarks of the LEGO Group.©2010 The LEGO Group.

Kate Hancock, TriplePoint, for the LEGO Group

(901) 674-6443

kate@triplepointpr.com

  


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