Lego® Universe Welcomes Adventurers at CES 2010 with Hands-On Demos and Beta Sign Ups

BILLUND, DENMARK - January 5, 2010

LEGO® Universe is coming to life at CES 2010 with hands-on demos, beta sign ups, and the debut game trailer. Booth visitors can also meet LEGO fans helping to co-create the game alongside the professional development team. The first MMOG– massively-multiplayer online game– based on the LEGO play experience, LEGO Universe will launch on the PC during the second half of 2010.

CES takes place in the Las Vegas Convention Center from January 7-10, 2010, and LEGO Universe will be in North Hall, booth #5421. This is the first time that hands-on demos will be made available.

With a creative and building focus, LEGO Universe invites players to explore, battle, make friends, and flex their imaginations with the brick in a vibrant online world. Developed by The LEGO Group and NetDevil, LEGO Universe is a family-friendly online game, appropriate for players aged eight and above. The LEGO brick lies at the center of the experience, and several levels of building are available, from simple gameplay-oriented challenges all the way up to sophisticated brick-by-brick building.

Co-creation with the LEGO fan community is an important element of the development process, and a group of adult fans known as LUPs (LEGO Universe partners) are working alongside the professional team to build content for LEGO Universe. Representatives from the LUP program will be in the CES booth to discuss co-creation and demonstrate building tools.

To learn more about LEGO Universe, please visit www.LEGOuniverse.com.

About The LEGO Group

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world's leading manufacturers of play materials for children, employing approximately 7,500 people globally. The LEGO Group is committed to the development of children's creative and imaginative abilities. LEGO products can be purchased in more than 130 countries.

LEGO and the LEGO logo are trademarks of The LEGO Group.©2009 The LEGO Group.

Helle Winding, The LEGO Group

Helle.Winding@lego.com

Eddiemae Jukes, TriplePoint

650-996-0086

eddiemae@triplepointpr.com


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