LONDON– 17th October 2008– Today at LEGOLAND® Windsor, Nicole Appleton unveiled the new Xbox 360 Gaming Zone in the heart of LEGO® City, where kids, mums and dads of all ages can play games including the hugely popular LEGO series of video games. Gamers of all ages and skill levels now have a dedicated area in the park to explore new worlds and personify favourite characters such as LEGO Batman while putting their console skills to the test.
Nicole Appleton, at LEGOLAND Windsor comments:“It is great that Xbox is now releasing games that can be played by parents and children alike. I love the fact that the new games are so much fun for the whole family to enjoy and I am sure the new game zone at LEGOLAND will give even more people a chance to experience them.”
The Xbox 360 Gaming Zone was created in conjunction with TT Games, developers of the family-friendly LEGO videogames. It has 17 high definition, flat-screen TV’s showing a variety of top-rated, family video games packed with action and adventure including LEGO Batman, the latest LEGO Star Wars and LEGO Indiana Jones titles.
Gamers can also compete in a variety of zany battles and races in Viva Piñata®: Trouble in Paradise, assume the roles of Shrek or Puss in Boots in Shrek The Third®, embark on a fantastical adventure in The Golden Compass® or defend themselves against the Dark Arts by playing Harry Potter And The Order Of The Phoenix®.
Hans Aksel Pedersen, senior sales&marketing director at LEGOLAND Windsor comments:“At LEGOLAND, we believe that the child is the hero and is always at the centre of the action. Our partnership with Xbox is a perfect illustration of this and has enabled us to create an amazing new area where we can add to our guests’ experience and provide even more high quality entertainment for all the family.”
Neil Thompson, senior director entertainment division at Microsoft Limited comments:“I’m thrilled to see families enjoying entertainment and games together in this wonderful setting at LEGOLAND. As a parent myself, I understand the need for strong social experiences that can be shared by parents and children where all involved feel that those experiences are both fun and safe. Helping parents protect their children in the digital entertainment world we all live in is important to me as a parent and Microsoft as a company.”
For further information, please contact:
Carly Shutes / Alison Bledge
LEGOLAND Windsor Press Office
T: 01753 626106 / 01753 626125
For press information, please contact:
Nik Thakkar / 020 3047 4087 / firstname.lastname@example.org
Seema Parmar / 020 3047 4001 / email@example.com
About Xbox 360
Xbox 360 is a superior video game and entertainment system delivering the best games, unique entertainment features and a unified online gaming network that revolve around gamers. Xbox 360 has a portfolio of more than 300 games in nearly 40 countries. More information can be found online at http://www.xbox.com/xbox360.
About Microsoft Game Studios
Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox and Xbox 360 video game systems, the Windows operating system and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows ( http://www.microsoft.com/games), including such franchises as“Age of Empires,”“Flight Simulator” and“Zoo Tycoon”; Xbox and Xbox 360 ( http://www.xbox.com), including such games as“Gears of War” and franchises such as“Halo,”“Fable,”“Project Gotham Racing” and“Forza Motorsport”; and MSN Games ( http://www.games.msn.com), the official games channel for the MSN network and home to such hits as“Bejeweled” and“Hexic.”
About Xbox LIVE
Xbox LIVE is the first and most comprehensive unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox LIVE connects millions of members across 26 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox LIVE Arcade, free and premium playable game demos, music videos, TV shows and movies in the United States as well as new game levels, characters and vehicles for all their favourite retail games. More information can be found online at http://www.xbox.com/en-us/live.
About Xbox LIVE Arcade
Xbox LIVE Arcade on Xbox 360 is the premier destination for digitally distributed high-definition games. Xbox LIVE Arcade is a fast-growing phenomenon with a diverse library oforiginal development and classic titles from the world’s best independent and established developers and publishers. With a dynamically updated library and free trials for every title, Xbox LIVE Arcade makes it easy for every type of gamer— from casual to hard-core— to get instantly immersed in the fun. Xbox LIVE Arcade also lets friends connect and play these incredible games either from the same room or from around the world via the Xbox LIVE online entertainment network. More information can be found online at http://www.xbox.com/en-US/games/livearcade.
Founded in 1975, Microsoft (Nasdaq“MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.
About LEGOLAND Windsor
LEGOLAND Windsor is a unique family theme park where children aged 3-12 can take to the road, soar through the skies and sail the seas in complete safety. It has over 50 interactive rides, attractions, live shows, building workshops and driving schools, not to mention nearly 55 million LEGO bricks, all set in 150 acres of beautiful parkland. There are three other LEGOLAND parks in the world– LEGOLAND Billund in Denmark, LEGOLAND California in the U.S.A and LEGOLAND Günzburg in Germany. The LEGOLAND theme parks are part of the Merlin Entertainments Group, the second largest attractions operator in the world. Merlin Entertainments is the leading name in location-based, branded, family entertainment and currently owns more than 50 attractions worldwide, serving more than 30 million visitors. For the most current information, log on to www.LEGOLAND.co.uk