Legendary game characters never lose their popularity and 100% Indie has proved that by helping to bring Leisure Suit Larry back to the masses.

Leisure Suit Larry: Reloaded was given its Android premier by 100% Indie at E3 as one of 30 Samsung Apps games showcased by the company’s ‘Indie Heroes’ team. They tracked which of the 30 games their visitors chose to play first, as well as which games were played again most often. Leisure Suit Larry: Reloaded was the most popular game, being chosen first by 65% per cent of E3’s gamers.

The game’s original creator Al Lowe, who came out of retirement to create the new game, was at the 100% Indie stand to witness Larry’s popularity with his original audience, as well as see him introduced to a whole new generation.

The name of the game is the same - good old Larry is still looking for a bit of action - but ‘ Reloaded’ has been rebuilt from the ground up by developer N-Fusion, and published by Replay Games. It seamlessly combines the charm and innuendo of the original series with updated graphics, animations, interface and music. New puzzles, new women and 21 st Century content have been added to bring it bang up to date. 

“Larry was given such a warm welcome,” says Paul Trowe, president of Replay Games. “We were delighted to work with 100% Indie to get the game live on Samsung Apps and it was great to see a whole new generation of game players enjoy his exploits at E3. Let’s hope Larry is as satisfied as us!”

“As we’re working with indie developers all over the world to help them get published, we see a whole range of raw ideas coming to us, but there are definitely certain types of games or characters that make repeat performances,” says Joe Wee of 100% Indie. “They retain their popularity because they either have a charm or challenge that makes the consumer want to play. Larry has both – we’re all really rooting for him!”


For further information, please contact:

Ruth Wilson, rw@ruthwilsonpr.co.uk 07881 022 833

Editor’s notes:

The 100% Indie initiative is a collaboration between Chillingo, the leading indie mobile games publisher and division of Electronic Arts Inc. (NASDAQ: EA) and Samsung Electronics Co., Ltd.  The partnership fuels the mobile games developer community and provide unparalleled revenue opportunities*.  Spearheaded by Chillingo founders, Chris Byatte and Joe Wee, 100% Indie aims to inspire, foster and support indie developers around the world.

Any developers interested in joining 100% Indie should visit www.100PercentIndie.com and submit their games for consideration to Samsung’s mobile apps marketplace, Samsung Apps. The 100% Indie team will review all games to ensure they meet Samsung Apps standards, and once approved, guide developers through the process of bringing their games to market. The portal includes resourceful tools, inspiring articles and information to encourage and motivate developers to create incredible games.

* Developers will receive 100% revenue until September 3, 2013, 90% revenue share from September 4, 2013 – March 3, 2014, 80% revenue share from March 4, 2014 – March 3, 2015, and after March 4, 2015 on Samsung Apps, developers will receive 70% revenue share. Revenue share will be net of any applicable payment gateway and/or carrier charges.

About Chillingo

Chillingo, a subsidiary of Electronic Arts, is a leading games publisher on iOS with numerous award-winning hits around the world including Angry Birds, Cut the Rope and Anomaly Warzone Earth. The company also publishes games for Android, Windows Phone 7, Steam, and other digital platforms. For more information about the company and its games, please visit  www.chillingo.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.


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