Let Your Imagination Run Wild in LEGO® Universe: Free to Play Launches Today!

August 15, 2011

LEGO® Universe, the MMOG (massively-multiplayer online game), is now welcoming new players to traverse the LEGO brick-building digital universe with its newly introduced Free to Play Zone. Fans will be able to enjoy the game for free for as long as they like, with the option to upgrade to a membership account at any time (for $10 USD per month) and receive full game access.

The LEGO Universe free-to-play experience offers a selection of game content, including two adventure zones and one player property area for building your own virtual LEGO models as well as access to thousands of other players' Properties. Paying members will have access to all areas in the full game, along with membership benefits such as competitions and community events. In addition to the 15+ robust adventure zones and instances as well as 5+ property worlds currently in-game, access to new expansions, like major Ninjago content coming later this year, will require players to register for full membership.

Here’s a list of all the cool stuff Free to Play players can do in LEGO Universe:

• Custom build one LEGO hero

• Interact with in-game friends

• Collect up to 10,000 coins

• Earn Universe Score to level up

• Play through The Venture Explorer

• Play through Avant Gardens

• Join the Nexus Force

• Sample Faction Gear

• Play the Survival mini-game

• Claim the Avant Gardens Block Yard Property

• Fight the Spider Queen

• Place LEGO models you have collected

• Build LEGO models of your own

• Bring LEGO models to life

• Visit thousands of other players’ Properties

More about full membership benefits:

http://universe.lego.com/en-us/community/newsnetwork/story.aspx?id=341436

If you haven't played LEGO Universe yet, now is the time! Not only can you play for free, but the game is now easier to access; available via free digital download only. Log in today and see just how far your creativity can go to save Imagination in LEGO Universe. Read more about the Free to Play Zone, and answer the call at: http://universe.lego.com/en-us/freetoplay/freetoplay.aspx

About LEGO Universe

Published by the LEGO Group, LEGO Universe is the first massively-multiplayer online game (MMOG) based on the LEGO brick-building play experience. With an ESRB rating of E10+ for PC and Mac, LEGO Universe is a great way for families to play together, battling chaos with creativity in a safe online environment. Players can build, explore, battle, make friends and bring their wildest creations to life – all in an exciting online world of LEGO past, present and future. Get in the game now with the new unlimited Free to Play Zone and free digital download at www.LEGOuniverse.com.

About the LEGO Group

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932, and today the group is one of the world's leading manufacturers of play materials for children. The company is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit www.LEGO.com

LEGO, the LEGO logo and the LEGO minifigure are trademarks of the LEGO Group. ©2011 The LEGO Group.

Kate Hancock, TriplePoint, for the LEGO Group

(310) 587-9200

kate@triplepointpr.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.