LIFETIME DIGITAL MEDIA AND KING.COM ANNOUNCE EXCLUSIVE ONLINE GAMES ALLIANCE

NEW YORK, NY/LONDON, UK (August 4, 2009) 5.30am PST– Lifetime Digital Media, the ultimate digital source for women’s entertainment, escape and play, and King.com ( http://www.king.com), the world’s largest skill games company, today announced a major alliance in which King.com will become the exclusive provider of co-branded online games to Lifetime’s flagship digital destination, myLifetime.com.

The partnership will enable Lifetime’s digital audience to play King.com’s award-winning games on myLifetime.com, beginning later this month. King.com’s games are currently enjoyed by more than 17.5 million users– the majority of whom are women– each month. The agreement further strengthens Lifetime Digital’s expansive collection of hundreds of downloadable and online games for women, placing it among the top 25 online casual gaming destinations in several key metrics. More than 3.6 million women visit Lifetime’s online properties– including myLifetime.com, DressUpChallenge.com, LMN.tv, LifetimeMoms.com and MothersClick.com– monthly (source: May 2009; ComScore Media Metrix).

“Partnering with King.com allows us to engage and entertain Lifetime Digital’s audience in even more compelling ways, and will ensure we continue providing our consumers with the very best game experiences online,” said Clayton Rose, Senior Vice President, Digital Properties at Lifetime Networks.

“We are delighted to be working with Lifetime Digital, as there are unparalleled synergies between both of our audiences, which will provide many opportunities,” said Robert Norton, Managing Director, King.com, North America.“With the leading women’s entertainment brand and the leading provider of online skill games for women joining forces, there are now even more ways for the Lifetime audience to connect, play and share. This partnership is further proof that King is seen as the partner of choice for the world’s leading entertainment companies.”

Lifetime Digital’s other gaming platforms include Roiworld.com, one of the leading brands in the casual gaming business, which mixes“casual” virtual worlds, user-generated content and social networking with fashion, and DressUpChallenge.com, the online escape for women to explore their inner“fashionista” and creativity, and to bond with other likeminded women.

In addition to its online games portfolio, myLifetime.com features entertainment and lifestyle content on beauty&style, celebrities, relationships, holidays, shopping, sweepstakes and astrology, and extensive community and public affairs sections. The site also features the original broadband video series Mommy Madness and Street Doctors, as well as more than 500 exclusive broadband video clips for Lifetime’s highly-anticipated unscripted series Project Runway and its all-new companion show Models of the Runway, both premiering August 20.

About King.com

Launched in 2004, King.com offers more than 150 different skill and social games, with its premier gaming destinations King.com ( www.King.com) and MyGame.com ( www.mygame.com). The site is available in nine languages and promoted in 10 countries.

King.com is the exclusive provider of skill games for leading portals and websites such as Yahoo!, MSN, AOL, Real Networks, Orange, freenet.de, RTL, Sat 1, Endemol, MTV3, Web.de and other leading media companies. The company is known for extending the brand of popular TV properties such as“Who Wants To Be A Millionaire” and“The Biggest Loser.”

King.com has offices in London, Hamburg, Stockholm, Rome and Los Angeles. King.com’s digital press kit, including gamer profiles, photos and screenshots, is available at: http://consortpartners.com/clients/king.php.

ABOUT LIFETIME DIGITAL MEDIA

Lifetime Digital Media, the ultimate digital source for women’s entertainment, escape and play, reaches women wherever and however they connect, play and share. Combined with the reach of the Lifetime Networks, Lifetime Digital Media provides sponsors an unrivaled opportunity to reach women with a powerful, singular-branded experience across all platforms. More than 3.6 million women per month (May 2009; ComScore Media Metrix) visit Lifetime Digital’s robust properties (myLifetime.com, Roiworld.com, DressUpChallenge.com, LMN.tv, LifetimeMoms.com and MothersClick.com) and consume Lifetime’s content on mobile devices and partner platforms.

ABOUT LIFETIME NETWORKS

Lifetime Networks is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.

Contacts:

Chris Brienza

Lauren Curtin

Coyne PR

(212) 938-0166

cbrienza@coynepr.com

lcurtin@coynepr.com

Cindy Ronzoni

Lifetime Networks

(310) 407-8525

cronzoni@lifetimetv.com

For King.com:

Kathy Johnson

Consort Partners

Tel: +1 415 823 9566

king@consortpartners.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.