FOR IMMEDIATE RELEASE
NEW YORK, NY – August 29, 2011 – Ecko|Code and LIONSGATE® announced today the launch of the WEEDS Social Club Facebook game ( http://apps.facebook.com/weedssocialclub/), based on the Emmy® award winning series WEEDS™. A unique social gaming experience created by leading developer Mytopia, WEEDS Social Club asks online users to become Facebook’s most prosperous cannabis cultivator.
“This is not about marketing. Lionsgate’s cult features and TV shows are a natural fit for social media, and we intend to make Weeds Social Club one of the top leaders in the social gaming world,” said Curt Marvis, President of Digital Media.
The game play loosely follows the comedy show. Thrust into the fictional world of the Emmy® award winning LIONSGATE® series, players are tasked with paying off the debt on their home or see it foreclosed on by the banks. Andy Botwin, ganja guru and one of the show’s lead characters, saves the day by launching intrepid pot peddlers on a horticultural adventure. The most dedicated of growers can unlock additional content to turn their dilapidated bud barns into marijuana mansions. With a time-clock system tracking growing and selling duties, WEEDS Social Club delivers slick gameplay that rewards patience; it all boils down to a dealer’s strategy and motivation. Along the way, unique missions reward experience points which are used to shorten time between sales, lower the risk of police intervention, reduce organized crime taxes, gain discounts on store purchases and increase the THC potency.
“The rich world of WEEDS and the dynamics of marijuana culture provided us the perfect concept for a groundbreaking social game,” said Marc Fernandez, Executive Vice President of Ecko|Code. Barak Rabinowitz, CEO of Mytopia, added, “We feel WEEDS Social Club has the potential to reach an enormous fan base with its genuinely original, compelling free-to-play fun.”
With an emphasis on social connectivity, participants will have the opportunity to buy and sell from club members around the world. For a more personal experience they can limit transactions to their own social circles. WEEDS Social Club won’t teach anyone to grow marijuana but will deliver a humorous and realistic interpretation of the risks and rewards Nancy Botwin, played by Emmy® award winning actress Mary Louise Parker, faces in each episode. The ultimate goal, of course, is to grow the green to the make the green!
For more information please visit, http://apps.facebook.com/weedssocialclub/.
Lionsgate is a nearly $2 billion diversified global entertainment corporation with a leading presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution and new channel platforms,. Lionsgate's blueprint for growth combines the flexibility and entrepreneurial culture of an independent with the financial and strategic relationships of a major studio and the structure and consumer focus of a top digital age company.
Lionsgate's feature film slate generated more than half a billion dollars at the North American box office in calendar year 2010 fueled by such recent box office hits as THE EXPENDABLES, Lionsgate's most profitable film ever, THE LAST EXORCISM, SAW 3D, KICK ASS, TYLER PERRY’S WHY DID I GET MARRIED TOO?, the critically-acclaimed PRECIOUS, which won two Academy Awards®, DAYBREAKERS, MY BLOODY VALENTINE 3D, HAUNTING IN CONNECTICUT, FORBIDDEN KINGDOM, RAMBO and THE BANK JOB. Lionsgate has earned 47 Academy Award® nominations and 10 Oscar® wins over the past 10 years, more than any other independent studio.
Formerly known as Marc Ecko Entertainment, Ecko|Code is a publisher and developer of interactive entertainment software on all connected platforms. Current product offerings include Marc Ecko’s Getting Up for Xbox and PC, Dexter the Game for iPhone, iTouch, iPad, PC, and Mac, and Weeds Social Club available on Facebook. Upcoming releases include social game offerings for the hit Showtime series The Borgias and Dexter.
Mytopia ( www.mytopia.com) develops and publishes original and TV branded social games for Facebook and smartphone platforms. Mytopia is committed to creating the highest quality, most compelling social gaming experiences for players around the world. Mytopia was launched in 2006 with over 50 developers supporting a portfolio of hit titles. For more information, contact firstname.lastname@example.org.