London, UK– October 2, 2007– Glu Mobile Inc. (Nasdaq: GLUU), a leading global publisher of mobile games, today announced a partnership with Granada Ventures to develop and publish a mobile game based on the award-winning Little Britain TV series.
Following on from the highly successful Little Britain– the Video Game on PS2, PSP and PC published on the Blast label by Mastertronic– the mobile game will include four mini-games exclusively for mobile featuring a number of action-packed challenges and adventures themed around the most popular characters including roller-skating Vicky Pollard and fat-fighter Marjorie Dawes. The game will also feature the voices of Little Britain creators Matt Lucas and David Walliams with narration from Tom Baker.
In addition, Glu will publish additional mobile entertainment content. The Little Britain game will be distributed primarily across the UK, Australia and New Zealand via Glu’s extensive network of operator partners.
“Little Britain is one of the UK’s most successful comedy shows of the decade. Creating and distributing the first mobile game for the brand is an exciting challenge and supports our strategy of developing relevant, engaging content and making it widely available,” says Patrick Mork, Marketing Director, EMEA.“Bringing Little Britain to the mobile screen is yet another example of Glu’s commitment to give fans yet another way to connect with the content and brands they love.”
Van Uong, Licensing Manager, Granada Ventures, adds“Little Britain is incredibly popular among mobile gaming’s core audience of 18 to 34 year olds, making it a perfect title to bring to the mobile platform. The game will be true to the original concepts of Little Britain incorporating all of the most popular characters, giving fans a unique experience made just for mobile Glu’s expertise in developing quality games and bringing them to a vast audience will create a truly engaging experience for existing fans, whilst also welcoming a new audience to the world of Little Britain.”
For more information or to request images, please contact:
Nelson Bostock for Glu Mobile Ltd (UK)
+44 (0) 20 7792 7440
About Glu Mobile
Glu (NASDAQ: GLUU) is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and Brain Genius, and titles based on major brands from partners including Atari, Activision, Konami, Harrah's, Hasbro, Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based San Mateo, California and has offices in London, France, Germany, Spain, Italy, Hong Kong, Beijing and Sao Paulo. Consumers can find high-quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.
About Granada Ventures
Granada Ventures currently works with 250 licensees throughout 70 countries, with more than 1,000 product lines across Children’s, Entertainment, Sports, Comedy, Drama and Film properties. Specialist licensing and marketing teams are based in London and LA, with group offices in Germany, Australia, Brazil and Hong Kong. As well as representing the core ITV brands such as Coronation Street, I’m a Celebrity..Get Me Out of Here and kids' favourite Pocoyo, Granada Ventures also works with other broadcasters, production houses and intellectual property owners, to help fully develop their licensing potential. Recent acquisitions include internet based horse-themed brand Bella Sara, Cbeebies hit Numberjacks, one of the hottest pre-school properties this year, as well as long running representation of the iconic Little Britain and The Catherine Tate Show, and evergreen classic Thunderbirds. Granada Ventures also acts as the media and licensing partner for big name sport brands including Arsenal and Liverpool football clubs.
About the Mastertronic Group Limited - Mastertronic is one of the best known electronic entertainment brands in Europe. It pioneered the European console market with its launch of the Sega Master System, invented the budget retail sector and built an international development and publishing operation under the Virgin Mastertronic label. The brand was subsequently relaunched as The Mastertronic Group Limited in 2003 by founder Frank Herman, together with Andy Payne and Garry Williams. The Group now leads the European value publishing sector through its retail brands M.A.D. (Mastertronic Added Dimension), Sold Out (the UK's largest-selling budget operation, acquired by the Group in 2004) and PC Gamer Presents, a unique quality-assured brand in association with the leading games magazine publisher Future Publishing.The Group also offers, through its wholly owned subsidiary The Producers Limited (also acquired in 2004) a 'cradle to grave' total turnkey service for physical product, from marketing through packaging and warehousing to retail and digital distribution. In addition, MAD 4 Games, a wireless channel for content delivery to mobile phones was established first quarter 2004. More recently in 2006 Blast Entertainment was launched as part of the group and has rapidly become a leading video game company exclusively aimed at the younger end of the kids market. Blast develops new content based on recognised family friendly licenses from movies, TV, classic characters and toys. Also in 2007 Just Flight the leading worldwide flight simulation specialist was acquired by the group along with its sister company Just Trains. Just Flight was established in 1995 and within 3 years became the world’s largest publisher of flight simulation software outside of Microsoft with a reputation for high quality products, published by genuine enthusiasts.
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