LocalizeDirect sign SEGA® Europe Ltd

For immediate distribution

Helsingborg, Sweden, 25th August 2010

LocalizeDirect's localization management tool LocDirect will be used by SEGA Europe on a future videogame title.

SEGA Europe join the growing group of Publishers and Developers using the streamlining tool primarily aimed at the video game industry.

"We're delighted that SEGA Europe have signed up to use LocDirect and we are very excited about working together with their experienced team” said Michael Souto, Business development director for LocalizeDirect.

“With the Beta trials shortly coming to an end we believe that our system will dramatically change the way the localization process is managed.

As an industry we've been making games for years and processes involved have evolved and been streamlined. That said however we're still making the same old mistakes when it comes to localization. We experienced these problems time and time again when making games so we decided to make a tool to change all that. We're convinced that once you see what we can do it's a tough decision not to jump right in."

”We are looking forward to working with LocalizeDirect and their new localisation management tool” commented Gary Dunn, Senior Vice President– Production, SEGA Europe and SEGA America.“Localisation is an important part of the videogame development process and we want to ensure that we have the best possible tools to do this. LocalizeDirect have these tools and we are confident they will do a great job”.

About LocalizeDirect AB:

LocalizeDirect develops LocDirect a localization tool for the games industry. LocDirect is designed to help organizations deal with the increasingly complex task of localizing in-game assets and achieve simultaneous worldwide release. Our system supports the entire development process and allows for localization in parallel with development. LocDirect connects all the stakeholders in the localization process including developers, producers, translators, proofreaders, loc managers and loc QA staff. Our solution is highly adaptable and scales from small handheld game productions to large AAA multiplatform projects. For more information please visit http://www.localizedirect.com

About SEGA Europe Ltd.:

SEGA ® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA ® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe’s web site is located at www.sega.com


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