London-based moving-image design studio, Spov, collaborates with Treyarch to produce loading movies for Call of Duty® : Blac

FOR IMMEDIATE RELEASE                                                                     

London, UK– November 12, 2010 - Spov has collaborated with Call of Duty® developer, Treyarch, to produce loading movies for the year’s most anticipated title, Call of Duty®: Black Ops

Building upon the Treyarch-created narrative, Spov, who has a long-standing history with the blockbuster Call of Duty® series, utilised a stark and compelling art style reminiscent of the Cold War-era theme to craft the visuals for the loading movie sequences.  These scenes reflect the paranoia and confusion of the time, as well as continuing the protagonist’s story as the story-arc progresses.

A starting point for Spov’s visual interpretation was the technology of the period in which the game is set.  Featuring microfiche readers move, Nixie tubes - precursors to LED displays - and redacted text add key plot points and move the engrossing story as presented to the main character.

Call of Duty®: Black Ops , developed by Treyarch and published by Activision Publishing, Inc. is scheduled to be released worldwide on November 9 th.  The title is rated“(TBD)” (TBD) by PEGI and is scheduled for release on Xbox 360® video game and entertainment system from Microsoft, PlayStation® 3 computer entertainment system, Nintendo Wii™ and Windows PC.  For additional Call of Duty information visit and also follow via Twitter @JD_2020.


Call of Duty and Activision are registered trademarks of Activision Publishing, Inc.  All other trademarks and trade names are the properties of their respective owners.

Xbox 360 and Windows are either registered trademarks or trademarks of the Microsoft Corporation. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc.  Wii is a trademark of Nintendo. 

About Spov TV

Spov was founded in 2007 by designer and animator Allen Leitch with the intention of providing uniquely crafted animation and live action content to the games, film and TV industries. Spov has a core team of five, expert in a multitude of creative disciplines and a wider network of world class freelance artists bringing the specific skills each projectrequires. Spov’s core team bring a wealth of experience from the design, animation, TV, film and games industries to their clients. Based in Shoreditch, London, Spov attracts creatives of the highest calibre, and is well located to support a global client base.

For further information on SPOV TV Contact Allen Leitch on

17b Perseverance Works

38 Kingsland Road

London E2 8DD

Telephone +44 (0)20 7739 5862

Fax +44 (0)20 7739 5956

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