London MCM Expo: the consumer event for the video game industry

London MCM Expo Dates: 25-26 October 2008

Location: Excel Centre, E16 1XL, London.

With support from the video game industry’s heavy weight publishers, an expected attendance of 30,000, a whole host of European exclusive first-plays of the games set to dominate the Christmas charts, and now an established date in this year’s London Games Festival, the London MCM Expo once again proves it’s the consumer event for the video game industry.

Exhibiting this October is Capcom, showing off the title gamers have been waiting over a decade for; Street Fighter IV, while Japanese giant Koei brings with it the hotly anticipated titles set to dazzle the Tokyo Games Show and showing them off in Europe for the first time at the MCM Expo, while also offering consumers exclusive merchandise, competitions and support for the many fans that attend the expo in Koei-related cosplay.

EA Games will have its scary space-age thriller Dead Space available to play along with exclusive footage, while artist&writer of the creepy comic book of the same name, Ben Templesmith and Antony Johnston, will also be making appearances. The comic book theme continues with Midway’s stand promoting Mortal Kombat vs DC Universe while Ubisoft offers helping of the latest iterations of its Prince of Persia, Far Cry and Naruto franchises.

Leading web hangout, Gaia Online, with over seven million unique hits a month, will also be holding an industry panel where members of the site can find out the latest features and games heading their way, as well as pick up exclusive items and much loved gold– only available at the London MCM Expo.

Brand and marketing director Bryan Coney states;“we are delighted that as MCM Expo grows so does its video game content. With so many video games tied in with movie, TV and Anime franchisees the synergy is perfect. A perfect example is EA Games Dead Space which is on show along with a promotion for the animated movie DVD release from Starz Home Entertainment.”

For interview opportunities, press enquiries or press pass requests for the London MCM Expo contact Tom Smith on 07905 515 966 or tom@ralph-uren.com

About the London MCM Expo:

Incorporating video games, movies, anime, manga and comic books the London MCM Expo is the UK’s largest entertainment based event and offers a wealth of great industry opportunities and consumer interaction.

Now part of the London Games Festival and with some of the biggest publishing names in the industry exhibiting, including UBISOFT, KOEI, CAPCOM, EA, ACTIVISION, MIDWAY and more, it’s clear to see why the MCM Expo is the place to been for Q4 releases

Full details of panels, guests, exhibitors and celebrities can be found on the website www.londonexpo.com– check back regularly for the latest exciting announcements.

Notes to Editors:

• 30,000 people are expected to attend the Expo, making it the biggest yet.

• Takes place on 25-26 October 2008.

• Confirmed special guests include actors Ken Lally and Jamie Hector (The German and Benjamin‘Knox’ Washington, respectively) from season 3 of Heroes, artist and writer Ben Templesmith (30 Days of Night), actors Brad Swaile (X-Men: Evolution, Death Note), Michael Hogan (Battlestar Galactica) actress Jaimie Alexander (Kyle XY) and many more.

• Games playable at the event include: FarCry 2, Prince of Persia and Naruto: The Broken Bond from Ubisoft; Dead Space from EA; Mortal Kombat vs. DC Universe from Midway; Street Fighter IV from Capcom and Dynasty Warriors Gundam 2 and Warriors Orochi 2 from KOEI.

• Ticket information can be found here: http://www.londonexpo.com/show_information/tickets.html

• Travel information is available here: http://www.londonexpo.com/travel_hotels/travel.html

• London MCM Expo is part of the MCM Expo Group hosting shows at Excel London, the International Centre Telford and the NEC Birmingham.

• For all exhibitor, marketing, brand or sponsorship enquiries please contact Byran Coney: bryanconey@aol.com or 01327 878 550.

• For press pass requests and enquires please contact Tom Smith: tom@ralph-uren.com or call 07905 515 966.

Links:

• London MCM Expo homepage is www.londonexpo.com

• London Games Festival homepage is http://www.londongamesfestival.com

• Gaia Online homepage is http://www.gaiaonline.com


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