LONDON TO BECOME A GAMING PARADISE

15th May 2008: Following its huge success last year, the London Games Festival is back for its third year promising more events and mind-blowing entertainment then ever. The cultural celebration of everything gaming takes place across the capital from October 25.

The festival promises something for everyone: from casual gamers and parents seeking advice on safe gaming for their children to hard-core fans wanting glimpses of the hottest titles in development or those hoping to make a career for themselves in the UK’s games industry.

Last year’s festival drew 100,000+ attendees to the city-wide celebration. More than 50 events were staged including Video Games Live, which saw the Royal Philharmonia Orchestra bring London’s Festival Hall alive with the sound of Mario (plus Halo, Space Ace, Metal Gear Solid and Bioshock!). Trafalgar Square was packed for publisher Electronic Arts’ marathon celebrity-packed two-day Be The One event. Even the Science Museum got in on the act last year with a special experiment focusing on eye movements during gameplay.

Keith Ramsdale, Chairman of LGF comments:

“Last year’s London Games Festival was a huge success and we were thrilled with the feedback from many of those who attended and the publishers who took part. The Trafalgar Square event looked fantastic and it was great to see so many families come down and enjoy it. We’ve got plenty in store for 2008 and a whole host of major partners lined up with full support from the industry. We’re really looking forward to bringing the gaming industry to life in the capital again.”

Check out www.londongamesfestival.com for the latest news and information on all of the events taking place this year.

For further information please contact the London Games Festival Press Office at Cake:

Stephanie Moses Sara Lincoln

T: 020 7307 3159 T: 020 7307 3208

E: stephanie@cakegroup.com E: slincoln@cakegroup.com

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Notes to Editors:

About London Games Festival:

The London Games Festival is a celebration of games and interactive entertainment taking place during half-term in October 2008. The Festival will feature a series of diverse events in different venues for different audiences. Whether you are a gamer, a parent seeking advice on games, a school-leaver hoping to work in theindustry, or someone just wanting to find out more about how games work and where the future of entertainment will take us, this is a festival for you!

The London Games Festival is a week-long cultural and business celebration of computer and video games, reflecting their cultural influence and importance in today’s society.

Created by the London Development Agency (LDA) and with the full support of the industry and its trade bodies ELSPA and Tiga, the festival provides an exciting array of consumer and trade events in the capital.

About the LDA:

The London Development Agency works to improve the quality of life for all Londoners, drive sustainable economic growth and keep the capital competitive. Its role is to bring together the right people, skills and resources to deliver real results in the long term, responding to the needs and ambitions of communities and businesses.

The LDA invests more than£400 million a year to create jobs and develop healthy, sustainable communities. It also supports London as a financial, educational and research centre. It tackles the barriers to employment for certain groups, encourages business and cultural activities and improves infrastructure and the environment.

The LDA takes on major projects and difficult issues and is constantly looking for fresh ways of doing things and better ways of achieving sustainable growth to ensure all Londoners can gain from and contribute to the city’s economic success.

About ELSPA:

ELSPA (The Entertainment&Leisure Software Publishers Association) was founded in 1989 to establish a specific and collective identity for the computer and video games industry. Membership includes almost all companies concerned with the publishing and distribution of interactive leisure software in the UK. ELSPA’s activities range from the release of official charts and industry reports to anti-piracy investigations and public events such as the London Games Festival.

For further information please visit www.elspa.com<http://www.elspa.com/>

Stephanie Moses

Account Manager

London Games Festival Press Office

Tel: 020 7307 3159

Mob: 07791 717 790


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