Lost In an Overstocked App Store? Let The Game Trail Be Your Guide to Great Games

STOCKHOLM, Sweden - March 24, 2010

Since launching in the US in February, The Game Trail userbase has grown over 400%. Driven by a desire for information about iPhone games and gameplay video, The Game Trail users are a specific sub-set of the iPhone shopper demographic; they play a lot of games and care about game quality. The average user spends nearly five minutes in the app and browses an average of 4.5 game titles. Out of several thousand visitors to date, about 10% go on to buy an app that they viewed in The Game Trail. The app's sudden popularity corroborates independent research that suggests shoppers are 3-5 times more likely to buy an app when shown video of the game. The current most popular game genre as determined by The Game Trail users is Strategy.

The latest update to The Game Trail introduces users to the concept of "trailing." If you know what games you already like, The Game Trail will suggest similar titles that you may also like. Via "trailing," The Game Trail enables iPhone gamers to build a collection of great games suited to their individual tastes. The new update also includes an "Upcoming" section, providing users a first look at soon-to-be-released iPhone games. The new "Upcoming" feature highlights unreleased titles and provides a great way to build and measure buzz, as interested users can click a button to be notified upon release of the new game.

The iTunes App Store has quickly risen to become the most populated mobile game marketplace in the world. With over 25,000 game titles available now, the proliferation of content available to consumers on the iPhone has far outpaced that of any handheld, console or mobile gaming device in existence. What the App Store lacks in video trailers and independent reviews from professional sources, The Game Trail offers in a simple free app.

The Game Trail, a product of Swedish mobile developer Fabrication Games, was created in order to guide iPhone game shoppers down the right path and towards only the highest quality content available. Featuring video trailers, reviews, and unbiased rankings, The Game Trail database adds new games every day and is growing at a rate of 50% per month. With easy access to video trailers and reviews on The Game Trail app, App Store buyers’ regret is a thing of the past.

Access The Game Trail online at www.thegametrail.com, on Facebook or download the free app here.

About Fabrication Games

Fabrication Games was founded after a MBO of Jadestones Mobile department. The focus is development of high quality mobile games and digitally distributed platforms. The team has been fabricating mobile games since 2001 and won nine international awards in competitions like IMGA and IGF Mobile. Fabrication Games owns IPs such as Spirits, Kodo and World In War. It is privately owned and located in Stockholm, Sweden.

Sam Dalsimer, TriplePoint for Fabrication Games



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