LOVEFiLM DEPLOYS AUGMENTED REALITY MARKETING CAMPAIGN

LOVEFiLM has joined forces with leading international games publisher Ubisoft®, offering its members a chance to watch the new trailer of the latest and third instalment of the hugely successful gaming franchise, Assassin’s Creed Brotherhood, through augmented reality (AR)– a media first for both companies.

For the first time LOVEFiLM, Europe’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by post, has created a run of 350 thousand Assassin’s Creed Brotherhood themed envelopes that carry an embedded AR code to give gamers an even higher level of interaction with LOVEFiLM’s service– envelopes will be delivered directly to members letterboxes and visitors to the site can download and print-off a digital version.

The innovative envelopes were developed by technology specialists Crossplatform TV- experts in AR, Digital Out Of Home (DOOH), Web TV and Mobile.

Online promotion for the game, which is available on PS3™, XBOX 360 and PC formats, centres around the bespoke Assassin’s Creed Brotherhood microsite ( www.lovefilm.com/brotherhood). It provides fans with a synopsis and visuals of thegame and the chance to vote for the Ultimate Film Assassin.

Dionne Georgiou, Media Sales Team Manager for LOVEFiLM commented:

“The Assassin’s Creed series is a hugely popular gaming franchise, and we’re excited to be working in partnership with Ubisoft®and Crossplatform TV to offer our members an even higher level of interaction with the new game via augmented realityenvelopes. It is certain to do justice to such a highly regarded game.”

JanSanghera, Senior Product Manager for Ubisoft® commented:

“With a gaming title that is as visually immersive as it is engaging, it’s a great opportunity for us to work with LOVEFiLM on the launch of Assassin’s Creed Brotherhood.  LOVEFiLM acts as the perfect platform for us to spread the Assassin’s Creed message to a wide base of entertainment lovers as well as gamers.”

Ben Cooper

T: 020 7841 6680 | M: 07827 941 238 | E:  ben.cooper@mischiefpr.com | F: 020 7100 9898

Mischief | 1 Hardwick Street | London | EC1R 4RB

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