LOVEFiLM LAUNCHES GAMES MISSION WITH ACTIVISION BLIZZARD

14/11/08

LOVEFiLM.com, Europe's largest online DVD&games rental service and entertainment website, has strengthened its links within the games industry through partnership with international games publisher Activision Blizzard.

Celebrating the release of Call of Duty: World at War (released 14th November), the partnership will see LOVEFiLM launch an exclusively tailored marketing drive for this highly anticipated title.

For the first time ever for a games publisher, the title will benefit from a LOVEFiLM site takeover on the day of release, bringing the homepage to life with character art and branding. The multi-faceted campaign continues with the distribution of 200,000 branded LOVEFiLM rental envelopes delivered directly into customer's homes, with additional promotion through targeted advertising across the LOVEFiLM site.

LOVEFiLM will also launch a bespoke micro-site for the game, designed to provide fans and would-be players with further information about the title to enthuse both rental and purchase. Showcasing all elements of thegame, including trailers and screenshots, an example can be seen at www.lovefilm.com/micro/world at war.html.

The link up follows on from previous successful title partnerships with Activision, which includes the recent release Spider-Man: Web of Shadows.

Dionne Georgiou, Media Sales Manager for LOVEFiLM said:

³We are thrilled to be working with such an eminent games publisher with great titles. Our partnership with Activision Blizzard will not only bring multi-platform content to our audience but also secure LOVEFiLM¹s status as a leading online destination for gaming and entertainment.²

-Ends-

For further information please contact the LOVEFiLM press office at Mischief on 020 7100 9999 lovefilm@mischiefpr.com

Notes to Editors

*Call of Duty: World at War is available on PS3, Xbox 360®, Playstation®2, PSP, Nintendo Wii and Nintendo DS

About LOVEFiLM International Ltd:

• LOVEFiLM International Ltd is Europe's leading online DVD rental

subscription service with just under one million members and operates in the UK, Sweden, Norway, Denmark and Germany.

• LOVEFiLM UK carries over 65,000 unique titles including games, as

well as a fast-growing film download service.

• LOVEFiLM customers have generated over 68 million film ratings and

over 600,000 member reviews.

• LOVEFiLM offers a range of online DVD rental options in each market.

In the UK these include£3.99 a month allowing members to have 1 DVD at a time (limit of 2 per month),£7.99 for 2 DVDs at a time (limit of 4 per month),£9.99 a month for one DVD out at a time (unlimited),£12.99 for two at a time (unlimited) and£15.99 gives the option for three DVDs at a time (unlimited). These packages include unlimited DVD rental each month, free postage and no late fees.

• The LOVEFiLM weekly newsletter reaches 500,000 subscribers.

• LOVEFiLM International has won: British Video Association's award

for the UK's Best Rental Service in 2005, 2006, 2007 and 2008, the fast-growing media company Media Momentum award in 2005, 2007 and 2008, UK technology­ Innovation&Growth award for Mediatech Impact of the Year 2008, Home Entertainment Week awards for Rentailer of the Year 2008 and 2007, the 2008 Fast Growth Business Award for Retail/Leisure business of the Year, awarded 2nd place in The Sunday Times Top 100 Fastest Growing Private Tech Companies 2008­ (5th in 2007), The Sunday Times Tech Track 100 2007­ Best Management Team Award and was recently a finalist in the National Customer Service Awards 2008.

• The group currently works with major partners in the UK including

Tesco, easy Group, CD Wow, Guardian News Media, WHSmith, Odeon and Vue Cinemas, some of whom offer a fully white-labelled service.

• LOVEFiLM launched the first UK mass-market movie download service to

its UK subscriber base in December 2005. Short films and full-length feature films are available from major Hollywood studios including Universal, Warner Bros. Twentieth Century Fox, Paramount Pictures and Sony.

 


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