‘100% Indie’ Developer Program Announces Android Release of I, Gladiator Exclusively on Samsung Apps

Macclesfield, UK, May 24, 2013 – The ‘100% Indie’ initiative is proud to announce that the Android version of I, Gladiator will be released exclusively on Samsung Apps globally.  Android device owners wanting to get their hands on I, Gladiator will soon be able to download the game exclusively through Samsung Apps.

Developed by Belarusian-based Steel Monkeys, I, Gladiator is an epic sword and sandals, hack 'n' slash, action RPG brought to Android via the ‘100% Indie’ initiative, which awards the studio 100% revenue*.

Denis Rybalko, PR Manager at Steel Monkeys commented: “ Releasing I, Gladiator for Samsung Apps via the 100% Indie program was a great experience for our team. We were lucky to be supported by very responsive people. You don’t feel like the 100% Indie collective HAVE to help you; it feels like they really LIKE to help you; WANT to help you; and will DO THEIR BEST to help you! Sounds incredible but our game was supported and promoted for, well, no additional investment. So we sincerely recommend the 100% Indie program as a unique service. With its help you can release your games nice and easily.”

The ‘100% Indie’ initiative is a collaboration between Chillingo, the leading indie mobile games publisher and division of Electronic Arts Inc. (NASDAQ: EA) and Samsung Electronics Co., Ltd.  The partnership plans to fuel the mobile games developer community and provide unparalleled revenue opportunities*.  Spearheaded by Chillingo founders, Chris Byatte and Joe Wee, ‘100% Indie’ aims to inspire, foster and support indie developers around the world.

Only one week after launch ‘100% Indie’ already had a number one hit in the paid app charts in Korea, France and the Philippines with fast and furious hack ‘n’ slash hit Samurai Rush.  The success continues with a string of top 10 games including Samurai Rush, Chimpact and Sentinel 3.

Chris Byatte, Chillingo founder, commented: “When we launched the initiative in March we hoped we’d receive a lot of interest from indie developers globally and we’re delighted that so many of them have already joined the 100% Indie community.  I, Gladiator is a great example of the quality of games that are coming through the program.” 

Joe Wee, Chillingo founder, continued: “Steel Monkeys is just one of many developers who are now earning the best revenue shares in mobile gaming and will continue to do so until March 2015.  We’re really proud of 100% Indie and hope more developers come and join us.”

Any developers interested in joining ‘100% Indie’ should visit www.100PercentIndie.com and submit their games for consideration to Samsung’s mobile apps marketplace, Samsung Apps. The 100% Indie team will review all games to ensure they meet Samsung Apps standards, and once approved, guide developers through the process of bringing their games to market. The portal includes resourceful tools, inspiring articles and information to encourage and motivate developers to create incredible games.

* Developers will receive 100% revenue until September 3, 2013, 90% revenue share from September 4, 2013 – March 3, 2014, 80% revenue share from March 4, 2014 – March 3, 2015, and after March 4, 2015 on Samsung Apps, developers will receive 70% revenue share. Revenue share will be net of any applicable payment gateway and/or carrier charges.

- ends -



About Chillingo

Chillingo, a subsidiary of Electronic Arts, is a leading games publisher on iOS with numerous award-winning hits around the world including Angry Birds, Cut the Rope and Anomaly Warzone Earth. The company also publishes games for Android, Windows Phone 7, Steam, and other digital platforms. For more information about the company and its games, please visit  www.chillingo.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales exceeding KRW 201 trillion. To discover more, please visit www.samsung.com.

  Contact:                                                                                                Contact:

Carmen (Pearson) Lawrence                                                           Helen Jones

Director, Chillingo PR                                                                         Consultant, Indigo Pearl

carmen@chillingo.com                                                                       helen@indigopearl.com

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.