‘Play for Good’ launched through pioneering collaboration between PlayMob, Fat Bob Games and SpecialEffect.

London/Edinburgh/Charlbury -  December 20th 2011

The first ‘Play for Good’ initiative will see a unique alliance between Giverboard creators Playmob, UK mobile games developer Fat Bob Games and UK accessible games charity SpecialEffect , who will launch the game Drop Catcher on iOS on Tuesday, 20th December. The campaign is scheduled to run for 1 month. Drop Catcher, which is given away free on the AppStore, will offer paid extra content, where 50% of the receipts which will go to SpecialEffect.

Euan Mackenzie of Fat Bob Games said, ‘We had no hesitation in supporting this initiative and working in collaboration is an amazing opportunity to do some good .’

Jude Ower CEO of Playmob added, ‘When we built Giverboard, this was exactly the sort of initiative we wanted to help build. It has come together really quickly and shows when good is being done, people join together as one.’

Dr Mick Donegan from SpecialEffect said “Some potential donors who’ve never played a videogame find it hard to understand the value and importance of our work and this can limit our fundraising appeal. However, time and time again, gamers have shown that they DO understand the importance of the of the charity’s work and are eager to help. What better way for them to help our work than through this amazing new idea - gamers raising funds to help transform severely disabled people’s lives simply by playing a wonderful new game? Massive thanks to Playmob, Fat Bob and GamesAid for giving us this wonderful opportunity. For SpecialEffect this idea is a REAL Gamechanger and a marriage made in Heaven!”

Andy Payne Chair of UKIE added, ‘This is exactly the sort of joined up creative thinking that the UK is so good at. Connecting up three vibrant technology companies digitally shows what is possible when people come together to share ideas and challenges. Gamers can now play and do some good by helping others. It really is a win-win.’

-ENDS-

About SpecialEffect

SpecialEffect is a charity dedicated to helping ALL young people with disabilities to enjoy computer games. For these children and young people, the majority of computer games are simply too quick or too difficult to play, and we can help them and their parents to find out which games they CAN play, and how to adapt those games that they can't. SpecialEffect work to help people with all kinds of disability, degenerative illnesses and disability following accidents or injury, enriching lives, building self-esteem, assisting rehabilitation and making a difference. Registered Charity No 1121004 - www . specialeffect . org . uk

About Fat Bob Games

FatBobGames are FatBob, Ninja Bob, Beardy Bob, Dosh Bob, Thingma Bob, Binary Bob and Bob with no name.  We make play things (and serious things) for mobile and web devices.  We live in beautiful Edinburgh and like eating cake. Play with us at www . fatbobgames . com

Contact:  Euan aka FatBob @ euan@fatbobgames.com or 07939 244353

About Playmob

Revolutionising giving, PlayMob are enabling charities to fundraise through games. Our core technology, GiverBoard allows existing games to connect to a good cause allowing gamers to turn their game play into real world good! PlayMob are based in London, often spotted mobbing around Shoreditch on our quest to make the world a better place through gaming. www . playmob . com @playmob


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