‘Pretty Pet Salon Summer HD’ heats up iPad

HONG KONG – August 11, 2011: Outblaze and Animoca today announced the launch of Pretty Pet Salon Summer HD for Apple’s iPad. The latest title in the top-grossing chart-leading “Pretty Pet” series combines the summer heat and fashion of a busy beach with frantic pet grooming action. Pretty Pet Salon Summer HD is available free of charge on the App Store at http://itunes.apple.com/app/pretty-pet-salon-summer-hd/id450095477?mt=8.

With 14 million downloads since January 2011, the “Pretty Pet” series ( www.prettypetsalon.com) has fascinated players with its addictive blend of action and strategy while achieving top rankings all over the world. Other games in the series include Pretty Pet Tycoon, Pretty Pet Salon Seasons, My Pet Cuby, Pretty Pet Salon Pro, and other titles for Apple iOS and Google Android. All together, apps published by Animoca have been downloaded over 25 million times.

In Pretty Pet Salon Summer HD, players help the charming Piglina to operate a beach-front pet grooming salon in the scorching heat of summer, where fashionable swimsuits and loud sunglasses are all the rage . The game demands quick reflexes, quick thinking, and clever time management skills to ensure that pets are properly groomed and the salon turns a profit. Players manage the salon’s resources to upgrade grooming equipment and hire assistants to cope with the ever-increasing number of customers.

Pretty Pet Salon Summer HD is free to download and play. Optional in-game upgrades can be bought with Pet Points, which are purchased with real money. Pet Points can also be earned by using the Daily Bonus Lottery, for which players automatically receive tokens every day. Download Pretty Pet Salon Summer HD now free of charge from Apple’s App Store at http://itunes.apple.com/app/pretty-pet-salon-summer-hd/id450095477?mt=8.

Players who download Pretty Pet Salon Summer HD during the 24-hour launch promotion will receive 100 Pet Points completely free of charge.  This launch promotion begins 4 pm Thursday August 11, 2011 and ends 4 pm Friday August 12, 2011 (Eastern Standard Time).

About Outblaze

Outblaze is a private company established in 1998 in Hong Kong, with offices in the USA, Hong Kong, China, South Korea and the Philippines. Originally a pioneer of multilingual communication services for online communities, Outblaze and its partners today develop and offer a broad variety of products and services in digital media and entertainment, including smart phone games and apps, massively multiplayer online games (MMOGs), games and game engines for various platforms and formats, virtual community services, online transaction systems, social network gaming, and web communication services. For more information please visit www.outblaze.com.

About Animoca

Animoca is a cross-platform app publisher of entertainment products for smart phones and social media networks. With its ability to publish and promote products in multiple languages, Animoca is expanding operations and market share around the world. The company has published several popular titles for iOS and Android, including the smash hit  Pretty Pet Salon and the Baby Cortex line of award-winning edutainment products, passing the 25 million download mark after little over half a year. On Facebook, Animoca products have accrued millions of monthly active users across popular titles like Who Loves You MoreDaily Luck MeterMy Friend Map, and  Speed Club. Animoca continues to expand its product pipeline as it pursues its mission to publish compelling and groundbreaking phone apps and social network games. Animoca is a wholly owned subsidiary of Outblaze Ventures. For more information please visit www.animoca.com.

Contacts:

Outblaze PR

pr@outblaze.com

+852 2534 1324

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