Namco Bandai Partners to attempt Star Trek themed Guinness World Record on Millenium Bridge on February 14th at 1.00pm
Namco Bandai Partners, the Distributor of Star Trek Online, in association with Atari, will attempt to set a world record for the‘largest gathering of people dressed as Star Trek characters’ on February 14th at 1.00pm on London’s Millenium Bridge to help celebrate the arrival of brand new MMO, Star Trek Online.
Star Trek fans are invited to attend dressed as anything Star Trek related, from an‘Andorian Ensign’ to a‘Zakdorn strategist,’ and adjudicators from Guinness World Records will be present to log the record attempt and ensure that everyone present is dressed in full Star Trek attire.
The best dressed fans on the day will win exclusive Star Trek Online prizes including lifetime subscriptions worth over£150 and recently released digital version of the Star Trek movie.
“This should be an absolutely fantastic fun filled day and definitely one all fans of Star Trek should get involved in,” said Lee Kirton, Head of UK PR Namco Bandai Partners.“This is the chance to become part of history with a‘World Record’ for the largest group of dressed up Star Trek characters in one place. Namco Bandai will also have a bunch of fantastic prizes up for grabs on the day for the best dressed‘Trekkers’ and some prizes for just being part of the day should make it a trip worthwhile!”
Gaz Deaves, Gaming Editor of Guinness World Records 2010 Gamer’s Edition, said:“Star Trek has such a huge following around the world, and its legion of fans deservedly has a reputation as one of the most committed groups in Sci-Fi fandom. It will be a great honour to adjudicate the first official world record attempt of this kind.”
To find out more about Guinness World Records including their Gamer’s Edition 2010 log on to www.guinnessworldrecords.com.
Star Trek Online is a licensed product from CBS Consumer Products.
ABOUT ATARI, SA
Atari group is a global creator, producer and publisher of interactive entertainment for interactive game platforms that include PC, online, consoles from Microsoft, Nintendo and Sony and advanced smart phones (i.e. iPhone). Divisions of Atari, SA include Cryptic Studios, Atari London Studio, Eden Studios, Atari Interactive, Inc. and Atari, Inc.
Atari benefits from its global brand and an extensive catalogue of popular games based on classic owned game franchises (Asteroids, Centipede, Missile Command, Lunar Lander), original owned franchises (Test Drive, Backyard Sports, Deer Hunter), MMO games from Cryptic Studios (Star Trek Online, Champions Online) and third party franchises (Ghostbusters, Project Runway, Dungeons and Dragons).
For moreinformation please visit www.atari.com
© 2010 Atari Europe SASU. All rights reserved.
Atari word mark and logo are trademarks owned by Atari Interactive, Inc.
© 2010 Paramount Pictures Corporation. TM,®&© 2010 CBS Studios Inc. STAR TREK and related marks and logos are trademarks of CBS Studios Inc. All Rights Reserved.
About Cryptic Studios
Based in Los Gatos, CA, Cryptic Studios is a leading developer of massively multiplayer online games committed to delivering the next level of MMO gameplay. Cryptic develops AAA titles for PC and consoles, including Star Trek Online and Champions Online. For more information on Cryptic Studios, please visit the official website at: www.crypticstudios.com.
About NAMCO BANDAI Games Europe:
NAMCO BANDAI Games Europe S.A.S., is a leading interactive entertainment software publisher based in Cergy-Pontoise, France. The company is a part of the NAMCO BANDAI group of companies known for creating and publishing many of the industry's top video game franchises including the RidgeRacer™, Tekken™, SOULCALIBUR™, Tamagotchi™, Digimon™, Dragonball® and Naruto™ brands.
About Guinness World Records 2010 Gamer’s Edition
The Gamer’s Edition series, praised by critics as a‘must have for fans of gaming’ (Kotaku.com) and‘Gamer’s Edition has become an institution’ (The Independent) returns with its third instalment. The new edition promises to be the best yet, with more gaming records, reviews, trivia and features. Departing from the game-by-game structure of the last two books, the new layout covers the world of gaming by genre and sub-genre, enabling the editors to pick only the strongest and most relevant records in each topic area. As well as records, Gamer’s Edition 2010 is full of interesting features such the as the Top 50 Games Of All Time as voted by our readers on the gamer’s website; Future Gaming; a profile on the doyen of Nintendo, Shigeru Miyamoto; How to be a Record-Breaker; the Year in Review; and of course the Twin Galaxies high scores charts that allows you to see how you compare with the best in the gaming world.