LYON, FRANCE – 20 June 2012 – Today was the moment TEKKEN jumped off the stage and into the crowd to launch an explosive collaborative project for TEKKEN Tag Tournament 2 , the most hotly anticipated installment to date in the 40 million plus selling TEKKEN franchise.  The WE ARE TEKKEN project is about artists, music producers and fans – that means you – re-imagining TEKKEN in their own unique way by asking themselves one simple question: if I were in charge of TEKKEN Tag Tournament 2 , what would it look and sound like?

From today, anyone who wants to take part in the project can re-imagine the visuals or music of TEKKEN Tag Tournament 2 in their own unique style by producing an original piece of art based on game characters and environments or by remixing one of six tracks from the game’s original soundtrack.  Artists and music producers have from today until July 16 th to submit their work, with the ultimate goal of being hand-picked by the TEKKEN team to win tons of amazing prizes.  Winners will be announced July 23 rd.

For more information and to enter your work, visit the WE ARE TEKKEN app at https://www.facebook.com/tekken, or for the remix competition only, head straight to the website of WE ARE TEKKEN partner Juno Download at http://www.junodownload.com/remix_tekken/.

To launch the project and provide some inspiration to fans, NAMCO BANDAI Games has collaborated with a number of renowned artists, illustrators and electronic music producers from North America and Europe to create their own visions of

TEKKEN Tag Tournament 2 .

Remixes of the game’s original soundtrack have been created by electro house artists Crookers, Busy P, Siriusmo, Jokers of the Scene and His Majesty Andre; drum’n’bass producers Logistic and Benton; moombahton rising stars Sazon Booya and more.

TEKKEN characters have been re-imagined by comic artists Neal Adams, Alan Kupperberg, Daniel Govar, Jock, Ben Willsher and Jon Davis Hunt; low-brow legends Frank Kozik and Vince Ray; illustrators McBess and Adam Haynes; and graphic artist Superdeux.

The vision of TEKKEN Tag Tournament 2 created by these artists and producers will be presented in the artbook alongside the winning fan entries and on an exclusive remix CD in the WE ARE TEKKEN limited retail edition of the game, scheduled for European launch on 14 th September 2012.

“We have never done anything like this before. The WE ARE TEKKEN project is going to provide us an amazing vision of how TEKKEN might look and sound in a parallel universe,” said Katsuhiro Harada, TEKKEN Project Director at NAMCO BANDAI GAMES Inc.  “Everybody on the TEKKEN team is really excited to see and hear what the fans will create.”

For full details on how to get involved and to check out the art and music for yourself, get yourself down to https://www.facebook.com/tekken, or head straight to the remix competition at the Juno Download website at http://www.junodownload.com/remix_tekken/.

The impatiently awaited sequel to the legendary TEKKEN Tag Tournament released in 2000, TEKKEN Tag Tournament 2 for PlayStation®3 and Xbox 360® has been rebuilt completely from the ground up for the two home consoles. The game will come loaded with tons of new features not available in the existing arcade version, including online functionality that has been comprehensively reworked in direct response to player feedback.

To keep up to date with everything happening in the TEKKEN universe, join the global TEKKEN family today at http://www.facebook.com/tekken and follow Harada-san on Twitter: @Harada_TEKKEN.

# # #


Created and published worldwide by NAMCO BANDAI Games Inc., the TEKKEN™ fighting game series is among the world’s most popular and well-known gaming brands with franchise sales of more than 40 million units to date. Originally a 1994 arcade game, subsequent titles have been released for PS one®, PlayStation®2, PlayStation®3, PlayStation®Portable, Wonder Swan, Game Boy™ Advance and Xbox 360®. The series is renowned for the visual style of its many characters including Heihachi Mishima, Jin Kazama, and Anna Williams, and for its martial arts-based combat set in the universe of the King of Iron Fist Tournament. Forthcoming titles include TEKKEN™ Tag Tournament 2 for Arcade, TEKKEN™ 3D for Nintendo 3DS™, TEKKEN™ for Wii U, and two games being produced in collaboration with Capcom, Street Fighter™ X TEKKEN™ and TEKKEN™ X Street Fighter™, which will see characters from each game enter the universe of their rivals to settle old scores.  For more information go to www.tekken.com.

About NAMCO BANDAI Games Europe S.A.S.

NAMCO BANDAI Games Europe S.A.S., part of NAMCO BANDAI Holdings Inc., is a leading global publisher and developer of interactive content for platforms including all major video game consoles and PC, with marketing and sales operations in 50 countries across Europe, the Middle East, Africa and Australasia.  The company is known for creating and publishing many of the industry’s top video game franchises, including PAC-MAN™, Tekken™, SOULCALIBUR™, NARUTO™, NARUTO SHIPPUDEN™, Dragon Ball®, GALAGA™, RIDGE RACER™ and ACE COMBAT™.  More information about the company and its products can be found at www.namcobandaigames.eu or  www.facebook.com/namcobandaigames.europe.  

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.