EDISON, N.J., August 23, 2012 – Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market and makers of the best-selling Zumba ® Fitness video game franchise, invites you to follow the transformation of two people whose stories will inspire millions. Real people from across the country submitted video entries sharing their personal fitness goals and reasons why they would be ideal finalists in the Rush 90-day Challenge. Shad, a stay at home dad from Aurora, Illinois, and Daisy, a Disaster Housing Inspector Trainer from Winchester, Virginia, were selected to take the ultimate challenge: how fit can they get in 90 days by dancing themselves into shape with the Zumba® Fitness Rush video game?
“The Zumba® Fitness video game franchise is not only an exhilarating at-home dance party, it’s an effective fitness tool that lets players burn up to 1,000 calories in an hour long class. We’re all very invested in Shad’s and Daisy’s progress and it’s been exciting to witness what they’ve accomplished thus far by just playing the game four days a week and eating healthier,” said Liz Buckley, General Manager, Zumba®Fitness Video Game Franchise, Majesco Entertainment. “Our objective was to showcase real people with real fitness goals who could commit to the program, achieve their goals and in turn inspire others with their experience. With the same commitment to a regular at-home Zumba® Fitness game workout, anyone can mirror their results and discover a workout they love.”
Both finalists received a “fitness toolkit” which included: a Kinect™ for Xbox 360® bundle, the Zumba® Fitness Rush video game, an HTC Radar video phone, a subscription to Z-Life (Zumba’s lifestyle magazine), a customized digital scale and a personal visit from celebrity Zumba® Fitness instructor Melissa Chiz who regularly stays in touch to keep them motivated. Now, more than half way through the 90-day Challenge, both Shad and Daisy are committed to working out with the game four times a week and eating healthier. They are also documenting their fitness journey on-camera to share their experience and inspire others to try a Zumba® video game or live class. If the chosen finalists conquer the challenge, they’ll take home $2,000 each and their inspirational journey will appear in a future Zumba® Fitness video game.
Zumba ® Fitness Rush , available on Kinect™ for Xbox® 360, invites you to lose yourself in the music with a fun, effective workout that offers “exercise in disguise.” Get a total body workout and party yourself into shape with 42 sizzling new songs and routines while you move to 24 international dance styles – that’s twice the number of styles included in the original Zumba® Fitness game and more than any other dance game. Fans can master 45 pre-set classes or customize their own playlist with their favorite tracks. In addition, the new Progress Tracker calculates calories burned so you can maximize your workout .
For more information about Zumba ® Fitness Rush and to follow the two finalists’ transformation, please visit zumbafitnessgame.com.
About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate “pool party” workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company’s many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.
About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama™, and Alvin and the Chipmunks. The company's shares are traded on the NASDAQ Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Brockhampton, UK, and a social games development studio in Foxboro, MA. More info can be found online at www.majescoent.com or on Twitter at www.twitter.com/majesco.
Kinect, Xbox, Xbox 360, and Xbox LIVE are either registered trademarks or trademarks of the Microsoft group of companies.
Majesco Entertainment Media Contact:
(209) 586-1495 x113