London, September 10, 2007–Vivendi Games Mobile and O2 UK today announced the that Stephen Massart from London will have his likeness immortalized in the new Crash® of the Titans game to become Crash Bandicoot’s new and menacing foe, DIMBO.
“We are thrilled to award Stephen Massart this once-in-a-lifetime opportunity to become a major video game character,” said Paul Maglione, president of Vivendi Games Mobile.“Working with O2 on this innovative activity was a great experience, and shows how the mobile game platform has evolved to the point where we can actively involve consumers into gameplay in the context of iconic video game brands.”
“Our customers were downright thrilled about the unique contest and the chance at being a star in a mobile game,” said Anthony Douglas, Head of Games, O2 UK.“The contest in partnership with Vivendi Games Mobile was a tremendous success with a significant number of downloads and customers participating in the contest.”
The competition launched in April and O2 customers were invited to enter the contest by playing Crash Bandicoot® Mini Games. The new Crash® of the Titans game will be available to mobile subscribers across Europe in October 2007.
About Crash of the Titans
Based on the billion-dollar Crash Bandicoot franchise which has sold more than 35 million console units to date, Crash of the Titans features Crash Bandicoot demonstrating an awesome new ability, called Crash Jackin’ where he can control 15 enemies, each with their own attacks and special moves. During a fight, players can leap onto an enemy, slam Crash’s magical mask over his face, and with the Crash Jack complete, the enemy is now under the player’s control! The game features an all-new fighting system which includes punches, flying kicks, multiple attacks, and special counter-moves. Crash of the Titans from Sierra Entertainment will also be available this fall on console and handhelds.
About Vivendi Games Mobile
Vivendi Games Mobile ( www.vgmobile.com), a division of Vivendi Games, creates and publishes quality titles for the mobile games market. The division runs a global business, with its headquarters, operations and an internal development team in Paris, a US-based team in Los Angeles and its Centerscore studio in San Mateo, California. The company publishes games based on original IP, popular entertainment licenses and classic Sierra Entertainment IP, which are distributed by more than 90 operators and dozens of Web portals in 60 countries around the world.
+34 617 361 226
O2 is a leading provider of mobile services to consumers and businesses in the UK. These services include voice, text, media messaging, games, music and video, as well as always on data connections via GPRS, 3G and WLAN. Every month, O2’s 17.8 million customers send well over a billion text messages. O2 UK is part of Telefónica O2 Europe which comprises mobile network operators in the UK, Ireland and Slovakia along with integrated fixed / mobile businesses in Germany and the Czech Republic. Telefónica O2 Europe also owns 50% of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany respectively as well as having 100% ownership of Be, a leading UK fixed broadband provider
O2 was ranked as 5th best place to work in the Best Companies to Work for 2007 List and has been awarded a two-star accreditation denoting an’outstanding’ company.
(For b-roll footage of O2, please visit www.thenewshub.co.uk)
For further information contact:
O2 UK Press Office