23 rdFebruary 2011– London, UK/… Lunch, a leading video games and entertainment PR agency, today announced that it has been appointed as the consumer lifestyle and specialist support PR agency for Dead Island , the highly-anticipated video game to be published during 2011 by Deep Silver.

Lunch secured this high-profile account following its initial work on the announcement campaign for the title in the UK, which saw the placement of exclusive first-look features in key specialist press media and the News of the World, as well as the UK release of the reveal trailer that took the internet by storm.

Lunch has now commenced work to deliver mainstream consumer coverage and specialist games press support for Deep Silver in the UK on Dead Island. The Dead Island team at Lunch can be contacted on or 0207 886 0790.

For regular media updates, register at:

Lunch PR

The Media Centre

19 Bolsover Street

London, W1W 5NA

0207 886 0790


About Lunch

In its nine years of existence, Lunch has launched titles, established brands, restored fallen heroes to prominence and overseen some of the most celebrated gaming titles and products around. Lunch boasts the most knowledgeable PR team in the games industry, with over 50 years combined games PR experience and a wealth of different backgrounds from agency and in-house PR, journalism and TV production through to game development. Lunch is genuinely a full service agency and can manage every part of an entertainment campaign: idea development, event organisation, press release writing, code distribution and reporting. Lunch offers a full press office service along with a dedicated asset management website and social media presence.

About Deep Silver

Deep Silver develops and distributes interactive games for all platforms. The Deep Silver label means to captivate all gamers who have a passion for thrilling gameplay in exciting game worlds. Deep Silver works with its partners to achieve a maximum of success while maintaining the highest possible quality, always focusing on what the customer desires. Deep Silver products are designed to equally appeal to pros and beginners, children and adults.

Deep Silver has published more than 100 games since 2003, including the Chernobyl shooter S.T.A.L.K.E.R.: Clear Sky and Prison Break: The Conspiracy, the action adventure based on the popular TV series, plus own brands like the action role-playing game Sacred 2: Fallen Angel, successful adventures such as the Secret Files series and Lost Horizon, the Horse Life series of horse simulations, and the role-playing game Risen. For more information please visit

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at