London, UK 11th February 2009: M-Biz Global today announced that its successful TnB Mobile solution (TryNBuy) for mobile game purchasing has been extended to include‘native’ games working on Windows Mobile, Symbian and the Android platforms. The move sees these platforms empowered to significantly increase the purchase of mobile games, thanks to the ease with which the TnB Mobile solution enables consumers to trial a game before they buy.
M-Biz Global’s TnB Mobile solution has proven that when end users are presented with content - in this case a mobile game - in a way that lets them sample before they buy and allows them to purchase in a familiar and easy way the conversion rates are more than double the‘traditional’ purchasing models.
Hyongsuk Kim, CEO M-Biz Global said,“By further extending platform compatibility for our TnB Mobile solution we are moving forward with our vision of providing real, honest and tangible added-value for the key constituents of the mobile content value chain. We hope that our impressive results on the Java platform can now be replicated across these three additional channels.”
M-Biz Global’s TnB Mobile service pre-installs full games onto handsets with trial versions available instantly to the user. Customers can play demos of the games - either through limited game-time or limited level trials - and post trial have the option of purchasing the full game through a premium SMS service.
“The key strength of our service is that end users are just a few clicks away from playing the complete game. It’s an incredibly transparent service, they know what they are getting, how much it will cost with absolutely no hidden surprises,” finished Hyongsuk Kim.
About M-Biz Global
Based in London, UK, M-Biz Global was formed in 2005 to provide embedded software and mobile content to the mobile phone industry.
M-Biz Global has grown to become a leader in the supply and billing of mobile content in the secondary (vanilla handset) mobile games market, through its embedded TryNBuy (TnBMobile™) service. M-Biz Global has been selected by Samsung Mobile to be the international sole billing and solution provider and the master content provider of games for SIM free handsets in Samsungs‘Try’n Play’ project.
M-Biz Global’s TryNBuy solution for gaming is available in over 30 countries on Samsung handsets as the‘’Try’n Play’’ project of Samsung.
M-Biz Global has offices in the UK, Singapore, Vietnam, South Korea and Egypt and has built strategic partnerships with leading game companies including EA, Gameloft, Sega, Glu, THQ Wireless, Digital Chocolate and Taito.
M-Biz Global is funded by M-BIZ Korea Co.Ltd and several venture capitals including KB Investments and Dasan Venture Fund based in Seoul, Korea.
Please visit our website - http://www.mbizglobal.co.uk
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Sarah Bedwell/ Andrew Durkin
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