San Diego, February 06. 2011
Mad Catz Interactive, Inc. (AMEX/TSX: MCZ), a leading third-party interactive entertainment accessory provider, announced today that its critically acclaimed Cyborg branded R.A.T. 7 gaming mouse has been crowned as the‘Worlds Most Customizable Mouse’ by the esteemed Guinness World Records® organization.
For over fifty years, Guinness World Records has been the global leader in the monitoring, ratification and publication of record-breaking facts where their team works year round to maintain their high-standards in record-breaking verification establishing Guinness World Records as one of the world’s best loved brands.
Appealing to young and old alike and inspiring generation after generation to be the very best that they can, Guinness World Records is truly unique, both as a company and a brand.
The hard backed ‘Gamers Edition’ of the Guinness World Record annual has fast established itself as a seasonal favorite amongst gamers everywhere. In the 2011 edition, the Cyborg R.A.T. 7 was awarded with the title of‘World’s Most Customizable Mouse’ with the publication commenting,“With a total of 1,344 different physical configurations in addition to its customizable driver software, the Cyborg R.A.T. 7is the most adaptable input device of its kind.” The publication then went on to proclaim the R.A.T. 7as,“Perfect for pro-gamers”.
The endorsement by the Guinness World Records® organization comes just weeks after IGN®, (arguably the worlds leading online videogame resource), awarded the Cyborg R.A.T. 7 with their‘PC Hardware of 2010’ award.
Darren Richardson, President and Chief Executive Officer of Mad Catz commented,“To be recognized by Guinness World Records is indeed an honor. Coming so soon after our IGN award is an achievement in itself and we look forward with great anticipation to what we believe will be a highly successful year ahead for the Cyborg brand.”
Gaz Deaves, Gaming Editor for Guinness World Records commented,“We consider all kinds of amazing achievements from across the gaming world for inclusion in the Guinness World Records Gamer's Edition, and sometimes that means calculating all the possible configurations of a mouse. The record is based on the total number of physical states that are provably different and can be counted; and doesn’t include software customisation features in the count.”
The Mad Catz Cyborg branded R.A.T. 7 professional gaming mouse is available at Mad Catz’s online store at http://store.gameshark.com as well as many leading retailers with an MSRP of $99.99.
For further information please contact:
Alex Verrey: Global PR&Communications Manager
t. +44 (0) 1908 336 538
Michael Greco: Vice President of Marketing
t. + 1-619-321-3564
Allyson Vanderford : Interim Chief Financial Officer
t. +1-619-321 3545
Joseph Jaffoni, Norberto Aja and Jim Leahy
Jaffoni and Collins Incorporated
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About Mad Catz Interactive, Inc.
Mad Catz is a leading global provider of innovative products for the interactive entertainment industry. Mad Catz develops and markets accessories for videogame systems and PCs under its Mad Catz (casual gaming), Saitek (simulation), Cyborg (pro gaming), Eclipse (home and office) and Tritton (gaming audio) brands. Mad Catz also operates e-commerce and content websites for videogame and PC products under its GameShark brand, develops, manufactures and markets proprietary earphones under its AirDrives brand, and publishes and distributes video/PC games. Mad Catz distributes its products through most of the leading retailers offering interactive entertainment products and has offices in North America, Europe and Asia. For additional information please go to www.madcatz.com, as well as www.store.gameshark.com, www.saitek.com, www.cyborggaming.com, www.eclipsetouch.com, www.trittontechnologies.com, www.gameshark.com and www.airdrives.com.
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