Milton Keynes, England– October 26th, 2007
Mad Catz Europe Ltd, a leading third-party interactive entertainment accessory provider announced today a price readjustment for the Xbox 360 LIVE® Arcade GameStick bringing Xbox 360 gamers the authentic arcade experience at a new unprecedented price point in time for the holiday season.
The first Mad Catz accessory to be conceived, designed and built around the Xbox LIVE Arcade service, the Arcade GameStick delivers genuine‘Arcade Style’ controls, ideal for arcade favourites and retro-style gaming. Originally retailing for a SRP of£49.99, Mad Catz is pleased to announce the new SRP of just£24.99, a truly impressive 50% saving!
Featuring a full size Joystick and the unique 360°‘Spinner Control’, the Arcade GameStick opens up a world of game play opportunities, bringing a whole new lease on life to the extensive selection of titles available for download on LIVE.
Officially licensed by Microsoft®, the Arcade GameStick celebrates its arcade heritage in style, featuring no less than three full Xbox LIVE arcade games free in box with every Arcade GameStick purchased.
Darren Richardson, President and Chief Executive Officer of Mad Catz commented,“Gamers of all ages continue to embrace the LIVE Arcade service in their millions. Today’s technology allows for pixel-perfect representations of many beloved favourites and the Arcade GameStick brings true arcade style gaming to the living room with no need to compromise on controls.
The Arcade GameStick is our valentine to the true gamer. Frogger®, Timepilot™ and Astropop™ stand the test of time as legendary arcade classics. We’re delighted to offer gamers these three titles absolutely free with every Arcade GameStick purchased representing remarkable value for money and ensuring that the Arcade GameStick is a‘Must Have’ accessory for gamers everywhere this holiday season”.
The Mad Catz Xbox 360 Arcade GameStick is available to purchase now for a new UK SRP of£24.99
For further information please contact:
Alex Verrey: Global PR&Communications Manager - t. +44 (0) 1908 336 538
Michael Greco: Vice President of Marketing– t. +1-619-321-3564
About Mad Catz Interactive, Inc.
Mad Catz is a leading provider of innovative peripherals for the worldwide interactive entertainment industry. Mad Catz designs and markets accessories under its Mad Catz, GameShark and JOYTECH brands for video game systems, and publishes video game software, including the industry leading GameShark video game enhancements. Mad Catz has distribution through most leading retailers offering interactive entertainment products. Mad Catz has its operating headquarters in San Diego, California and offices in Canada, Europe and Asia. For additional information go to www.madcatz.com.
Safe Harbor for Forward Looking Statements: This press release contains forward-looking statements about the Company's business prospects that involve substantial risks and uncertainties. The Company assumes no obligation to update the forward-looking statements contained in this press release as a result of new information or future events or developments. You can identify these statements by the fact that they use words such as "anticipate," "estimate," "expect," "project," "intend," "should," "plan," "goal," "believe," and other words and terms of similar meaning in connection with any discussion of future operating or financial performance. Among the factors that could cause actual results to differ materially are the following: the ability to maintain or renew the Company's licenses; competitive developments affecting the Company's current products; first party price reductions; the ability to successfully market both new and existing products domestically and internationally; difficulties or delays in manufacturing; or a downturn in the market or industry. A further list and description of these risks, uncertainties and other matters can be found in the Company's reports filed with the Securities and Exchange Commission and the Canadian Securities Administrators. CONTACT: Mad Catz Interactive, Inc. Stewart Halpern, Chief Financial Officer, 800-831-1442 Or Jaffoni&Collins Incorporated Joseph Jaffoni/David Jacoby, 212-835-8500 firstname.lastname@example.org SOURCE: Mad Catz Interactive, Inc.