Mad Tracks hits 1.8 million

Paris, Dec 18th 2007,

Today, Load Inc. announced Mad Tracks PC trial version was downloaded by 1.2 million PC enthusiasts and over 630.000 Xbox 360™ fans.

‘Mad Tracks’, the toy car arcade game everyone is praising has passed the 1.8 million download mark of its trial version. The game is still available online at www.loadinc.net and on the Xbox360™ Live Arcade.

“This goes to show that mid price casual titles now constitute a grown up market” said Denis Bourdain of Load Inc.“sales have surpassed our expectations both in retail and direct download”. Mad Tracks PC has been released in early 2006 in Europe and the Xbox 360™ Live Arcade version hit marketplace worldwide in June 2007. It’s now turn for America.

“Most people who played this game are telling us their life is better now and that they have more friends” says Thomas Leinekugel, VP project manager at Load Inc.– the information has not been formally verified but we’re pretty confident it’s true.

About Load Inc.

Founded in 2003, Load Inc. is a Paris based development studio specialized in car and arcade games. We make games for entertainment! The quick minded team is currently working on a second Xbox 360™ title and on the awesome PLAYSTATION®3. Visit www.loadinc.net– now!

*** 100% Fat Free Games! ***

About‘Mad Tracks’

Remember these toy car games we used to play for ever? We took the best out of the micro genre and made it better!‘Mad Tracks’ is a toy car game in everyday environments (restaurant, toy store, mini golf) featuring 23 original mini games and 23 crazy races for everyone. Get ready to battle with 12 stackable pick ups and power ups! Play it on your PC or your Xbox 360™.

Product url: http://www.loadinc.net/madtracks/index.html

http://www.xbox.com/en-US/games/m/madtracksxboxlivearcade

Microsoft, Xbox, Xbox 360, Xbox Live, Live Arcade and XBLA are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. PLAYSTATION® is a registered trade mark of Sony Computer Entertainment in the United States and/or other countries.

Press contacts: Denis Bourdain– pr@loadinc.net


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