Made in Brighton Conference Goes Free, Adds Zoë Mode And thechineseroom To Game Developer Panel

For Immediate Release:

BRIGHTON, UK - September 3, 2012 - The Made in Brighton: Games Gone Global conference is now free to attend for all delegates, thanks to sponsorship from NaturalMotion Games. The conference features talks from Brighton’s industry-leading game developers, offering a unique opportunity for the South's games community to come together and discuss both local and global industry.

Creative Director of thechineseroom Dan Pinchbeck and Zoë Mode Art Director Ben Hebb now join Nick Baynes (BigBit) and Jason Avent (Boss Alien) to discuss Brighton’s changing games industry, in a panel session hosted by The Guardian's  Simon Parkin. The panel considers the topics raised in the conference talks, as well as taking questions from the conference audience.


Relentless co-founder David Amor shares the studio's Kinect Nat Geo TV journey: “ It was creatively the most difficult project I’ve ever worked on, [...] but I can say we achieved our goal.” Kinect Nat Geo TV is the next generation of television that puts aside the laptop and iPad, and uses interaction to engage viewers. 

Nick Baynes, studio head of BigBit shares his lessons from the business of start-up studios. Balancing creative endeavour with commercial reality can be a challenge when all you want to do is make great games. Work for hire and other business models can help cultivate the best environment to create and own original IP in the long term - but what options are available and which is best for you?

Boss Alien's Jason Avent shares the secret to a happy, successful studio, following the international success of CSR Racing on iOS. Jason considers Boss Alien's year-long journey from " zero-to-success", sharing what you need to know, and the essence of building a games studio.

FuturLab Managing Director James Marsden shares his experience of convincing the world your game is worth supporting - from publishers and platform holders to games press and, critically, gamers themselves. James' honest and revealing talk highlights techniques he's used over the last 6 years to get indie projects underway, published and successfully promoted.


Made in Brighton: Games Gone Global highlights Brighton’s continuing prominence in the international video games industry, as the city continues to produce innovative, successful titles despite radical changes in the way consumers play and pay for games. The conference is held as part of the Brighton Digital Festival , which celebrates all creative digital industry across the city's 'silicone beach', with a series of events held throughout September.


NaturalMotion Games is part of NaturalMotion Ltd, a leading games and technology company based in Oxford, London, Brighton and San Francisco. With over 40 million downloads of its games to date, NaturalMotion is one of the fastest growing social mobile publishers on iOS and Android. With popular titles like CSR Racing, My Horse and Jenga, NaturalMotion is pioneering mobile gaming with advanced graphics technology and an innovative approach to console quality design paired with mobile gameplay strategies.


Tickets: Free tickets for Made in Brighton: Games Gone Global are available now via the conference website.

Date: 06/09/12

Venue: Brighton Ballrooms, Brighton, UK

More info: Visit the conference website, or email seb[a]playerresearch[dot]com  

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