MAJESCO ENTERTAINMENT ANNOUNCES 'CAKE MANIA MAIN STREET' FOR NINTENDO DS™

EDISON , N.J, January 25, 2011 - Jill Evans knows what her customers want, especially in her own hometown!  Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, and Sandlot Games Corporation, one of the world's leading developers of Casual Games for multiple platforms, today announced  Cake Mania Main Street®  for Nintendo DS. With more than 200 million downloads across the series,  Cake Mania is among the most successful online PC game franchises of all time. That success has translated into the handheld market with more than 700,000 copies sold worldwide. Now, the franchise's fourth Nintendo DS installment brings the mania back to Bakersfield as Jill and her friends franticly work to revitalize Main Street and save their hometown. 

Cake Mania Main Street boasts 100 levels of fast-paced gameplay marked by the series' signature time management mechanic. For the first time ever, players can expand beyond the bakery and upgrade equipment within new shops including Jack's Burger Barn, Risha's Flowers and Tiny's Sumo Sushi. These new downtown businesses boast more than 50 upgrades each that players can purchase with cash earned from hilarious new customers. Players can also buy up to 40 delicious, mouth-watering recipes with more than 35 unique ingredients that will keep customers coming back for more. 

Developed by Sandlot Games,  Cake Mania Main Street is expected to release this spring. For additional information about Majesco's entire line of products, please visit http://www.majescoentertainment.com.

About Sandlot Games

Sandlot Games Corporation, headquartered in Bothell, Washington, is the world's premier developer and publisher of casual and family-friendly games. Sandlot Games boasts a captivating portfolio of popular game titles and franchises including Cake Mania®, Super Granny®, Tradewinds® and Westward®. Sandlot Games reaches millions of game players worldwide through a variety of distribution channels including online, PC, mobile phones, handheld devices and videogame consoles. Since 2002, its games have been downloaded over 300 million times by its loyal fan base. For more information about Sandlot Games, visit  http://www.sandlotgames.com  or twitter us at @SandlotGames.

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Kinect for Xbox 360®, PlayStation®Move motion controller, Wii TM, Nintendo 3DS TM and DS TM, Facebook® Platform, mobile and other leading platforms. Product highlights include  Cooking Mama TMBabysitting Mama TMTETRIS® Party Deluxe and  Zumba Fitness®. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More info can be found online at www.majescoentertainment.com or on Twitter at  www.twitter.com/majesco.

 


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