MAJESCO ENTERTAINMENT ANNOUNCES 'CRAFTING MAMA' FOR NINTENDO DS™

EDISON, N.J, March 11, 2010 - The extent of Mama's talents are limitless! She can hold her own in the kitchen and garden next to the world's best, but now Mama is poised to dominate arts&crafts too as Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, announces Crafting Mama exclusively for Nintendo DS™. Developed by Cooking Mama Limited, this all-new crafting game lets players create their own unique crafts across a wide range of different projects.

"Crafting is a natural extension of our most successful franchise," said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. "Much like last spring's Gardening Mama, Crafting Mama combines the award-winning Mama formula of addictive stylus-based activities with a popular pastime that has been underserved in videogames. We're looking forward to sharing Mama's newest hobby with her vast and diverse group of fans this holiday season."

In Crafting Mama, players will create 40 different projects across a wide range of different crafts: make patchwork quilts, earrings, candles, xylophones, kaleidoscopes, birdhouses, flower decorations and even mini-Mama dolls! Using the stylus as a universal crafting tool, crafters will sew, mold, glue, cut and paint under Mama's masterful direction. Best of all, players can use each of their creations within the game itself: dress Mama up in a new apron you've sewn or even fly a freshly folded paper airplane. In addition, new materials, colors and patterns are available to customize each project, and multiplayer support lets players create with a friend. Crafting Mama is guaranteed to turn Mama fans into crafty creators in no time!

Crafting Mama for Nintendo DS™ is expected to release this fall. For additional information about Majesco's exciting line of products, please visit www.majescoentertainment.com.

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Wii™, Nintendo DS™ and other leading systems. Product highlights include Cooking Mama™, TETRIS® Party Deluxe, Alvin and the Chipmunks: The Squeakquel and Jillian Michaels' Fitness Ultimatum. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com. @Majesco is on twitter or at www.twitter.com/majesco.

Safe Harbor

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date ofsuch statements.

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Contact:

Marisa Gross / Mark Karges

Bender/Helper Impact

(212) 689-6360

Marisa_gross@bhimpact.com / Mark_kargess@bhimpact.com


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