/* MIPro_-staging_Asentech_QA */

MAJESCO ENTERTAINMENT ANNOUNCES‘BOYS VS. GIRLS’ FOR Wii™

Bristol, United Kingdom, January 27, 2010– Get ready for a battle of the sexes at summer camp as Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, announces its latest Wii™ game— Boys vs. Girls. Drama and hilarious hijinks ensue when the Boys’ Cabin faces off against the Girls’ Cabin in this motion-based action adventure. Only by pulling off mischievous pranks, avoiding the camp counsellors and winning intense head-to-head competitions can one cabin emerge victorious.

“Boys and girls are naturally competitive and this game captures that familiar dynamic in a fun way that lets each gender test the other in sports, pranks, and arts&crafts,” said Gui Karyo, Executive Vice President of Operations for Majesco.“With four player support and a huge range of motion-based challenges, brothers, sisters and entire families can play together to prove which gender comes out on top.”

In Boys vs. Girls, players vie for the upper hand in more than 25 diverse missions and side pranks through lush forests, deep water and off-road trails. Just like any real summer camp experience, pulling pranks on the opposite sex is all part of the fun. By creating more than 30 different arts&crafts projects— including fake spiders, stink bombs and whoopee cushions— players will have the means to skunk victims, scare other campers, set traps, mess with camp food and engage in other shenanigans.

Campers can compete in over 10 different sports including Water Balloon Fight, Eating Contest, Dodgeball, Canoe Race, Archery, Fishing, Potato Sack, Tug o’ War and Scavenger Hunt. Each game supports up to four players in motion-based play with the Wii Remote™. Players can also track achievements, get to know their fellow campers and explore the world at their leisure by taking photos of rare animals and collecting hidden flowers for their Scrapbook.

Developed by Digital Embryo, Boys vs. Girls for Wii is expected to release later this year in Europe. For additional information about Majesco’s exciting line of products, please visit www.majescoentertainment.com or www.majescoeurope.com.

For more information, please contact Tony Coles at Peppermint P:

tony.coles@peppermintp.com

+44 (0)207 240 2645

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Wii™, Nintendo DS™ and other leading systems. Product highlights include Cooking Mama™, TETRIS® Party Deluxe, Alvin and the Chipmunks: The Squeakquel and Jillian Michaels’ Fitness Ultimatum. The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com or www.majescoeurope.com. @Majesco is on twitter at www.twitter.com/majesco or www.twitter.com/majescoeurope.

About Digital Embryo

Digital Embryo is a game development studio located in Milltown, NJ which focuses on creating games for the Wii™, Nintendo DS™, Xbox 360™ and Playstation 3™. The studio's titles which include the Cake Mania™ series on the DS™ and Summer Sports™ on the Wii™ have sold a combined 2 million units worldwide.

Safe Harbor

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.